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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~subject:"Beziehungsmarketing"
~subject:"Brand loyalty"
~subject:"Markenführung"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
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Search: subject_exact:"Brand image"
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Beziehungsmarketing
Brand loyalty
Markenführung
Relationship marketing
Social Web
Social web
user-generated content
Brand image
158
Markenimage
158
Consumer behaviour
115
Konsumentenverhalten
115
Brand management
90
Brand
50
Markenartikel
50
Fashion
21
Mode
21
Luxury goods
19
Luxusgüter
19
Bekleidung
16
Clothing
16
Customer satisfaction
14
Designation of origin
14
Herkunftsbezeichnung
14
Kundenzufriedenheit
14
Marketing management
14
Marketingmanagement
14
Hotel industry
13
Hotellerie
13
Viral marketing
13
Virales Marketing
13
Internet marketing
12
Online-Marketing
12
USA
12
brand equity
12
United States
11
Personality psychology
10
Persönlichkeitspsychologie
10
Confidence
9
Destination management
9
Destinationsmanagement
9
Dienstleistungsqualität
9
Service quality
9
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3
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Article
98
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Article in journal
98
Aufsatz in Zeitschrift
98
Language
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English
98
Author
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Ailawadi, Kusum L.
2
Baloglu, Seyhmus
2
Kim, Jiyoung
2
Kim, Soon-Ho
2
Kwak, Hyokjin
2
Lee, Yong-Ki
2
Lee, Yuri
2
Liu, Chih-Hsing
2
Loureiro, Sandra Maria Correia
2
MacInnis, Deborah J.
2
Phau, Ian
2
Puzakova, Marina
2
Steenkamp, Jan-Benedict E. M.
2
Swaminathan, Vanitha
2
Walker Reczek, Rebecca
2
Warnaby, Gary
2
Šerić, Maja
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Alexander, Bethan
1
Alvarez, Maria D.
1
Angle, Justin
1
Argo, Jennifer J.
1
Assaker, Guy
1
Bagozzi, Richard P.
1
Balachander, Subramanian
1
Bang Nguyen Viet
1
Barnes, Liz
1
Batra, Rajeev
1
Behrens, Stefan
1
Berenguer Contrí, Gloria
1
Bilro, Ricardo Godinho
1
Bitner, Mary Jo
1
Breiner, Florian
1
Breugelmans, Els
1
Brooks, Gillian
1
Brown, Stephen Walter
1
Büdeyri-Turan, Işıl
1
Carduck, Juliane
1
Carlson, Kurt
1
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Published in...
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Journal of fashion marketing and management
Journal of hospitality marketing & management
Journal of marketing
Journal of business research : JBR
378
The journal of brand management : an international journal
288
The journal of product & brand management
283
Journal of retailing and consumer services
177
European journal of marketing : EJM
80
Psychology & marketing
78
Asia Pacific journal of marketing and logistics
77
Journal of marketing communications
69
International journal of hospitality management
67
Marketing intelligence & planning
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Journal of strategic marketing
57
SpringerLink / Bücher
55
Industrial marketing management : the international journal for industrial and high-tech firms
52
Journal of international consumer marketing
50
Cogent business & management
49
Journal of travel and tourism marketing
49
Marketing letters : a journal of research in marketing
48
Tourism management : research, policies, practice
48
International journal of internet marketing and advertising : IJIMA
44
Journal of promotion management : innovations in planning and applied research
44
Journal of the Academy of Marketing Science
43
The IUP journal of brand management : IJBRM
43
The journal of consumer marketing
43
International marketing review
42
Journal of global marketing
42
Journal of marketing management : MM
41
International journal of consumer studies
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of promotion management : JPM
39
European journal of marketing
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
35
Journal of Islamic marketing
34
International journal of advertising : the review of marketing communications
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Qualitative market research : an international journal
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
International journal of contemporary hospitality management
28
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ECONIS (ZBW)
98
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1
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10
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98
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date (oldest first)
1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
Analyzing the cultural contradictions of authenticity : theoretical and managerial insights from the market logic of conscious capitalism
Thompson, Craig J.
;
Kumar, Ankita
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 21-41
Persistent link: https://www.econbiz.de/10013390579
Saved in:
4
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
5
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
6
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
7
Values created from far and near : influence of spatial distance on brand evaluation
Chu, Xing-Yu
;
Chang, Chun-Tuan
;
Lee, Angela Y.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 162-175
Persistent link: https://www.econbiz.de/10012662149
Saved in:
8
Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
9
The context (in)dependence of low-fit brand extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
10
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
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