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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~subject:"Beziehungsmarketing"
~subject:"Brand loyalty"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
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Search: subject_exact:"Brand image"
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Beziehungsmarketing
Brand loyalty
Relationship marketing
Social Web
Social web
user-generated content
Brand image
156
Markenimage
156
Consumer behaviour
113
Konsumentenverhalten
113
Brand management
88
Markenführung
88
Brand
48
Markenartikel
48
Fashion
21
Mode
21
Luxury goods
19
Luxusgüter
19
Bekleidung
16
Clothing
16
Customer satisfaction
14
Designation of origin
14
Herkunftsbezeichnung
14
Kundenzufriedenheit
14
Marketing management
14
Marketingmanagement
14
Hotel industry
13
Hotellerie
13
Viral marketing
13
Virales Marketing
13
Internet marketing
12
Online-Marketing
12
USA
12
brand equity
12
United States
11
Personality psychology
10
Persönlichkeitspsychologie
10
Confidence
9
Destination management
9
Destinationsmanagement
9
Dienstleistungsqualität
9
Service quality
9
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43
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English
43
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Kim, Jiyoung
2
Kwak, Hyokjin
2
Lee, Yuri
2
Puzakova, Marina
2
Šerić, Maja
2
Assaker, Guy
1
Berenguer Contrí, Gloria
1
Bilro, Ricardo Godinho
1
Bitner, Mary Jo
1
Brooks, Gillian
1
Brown, Stephen Walter
1
Büdeyri-Turan, Işıl
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Cho, Byung-Kwan
1
Cho, Eunjoo
1
Choi, Yun Jung
1
Connors, Scott
1
Dahl, Darren W.
1
Danbury, Annie
1
El Haddad, Rania
1
Erdoğmuş, İrem
1
Esmaeilpour, Fariba
1
Fitzsimmons, Jason R.
1
Fong, Lawrence Hoc Nang
1
Geissinger, Andrea
1
Gil Saura, Irene
1
Goh, Ben
1
González-Mansilla, Oscar Luis
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Guerreiro, João Pedro Silva Martins
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Haobin, Ye Ben
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Heitmann, Mark
1
Ho-Dac, Nga N.
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Hsu, Li-Chun
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Huang, Ming-Hui
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Huang, Yi-Jhan
1
Huffman, Lynn
1
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Ismail, Ahmed Regeh
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Journal of fashion marketing and management
Journal of hospitality marketing & management
Journal of marketing
Journal of business research : JBR
143
The journal of product & brand management
95
The journal of brand management : an international journal
93
Journal of retailing and consumer services
87
International journal of hospitality management
41
International journal of internet marketing and advertising : IJIMA
36
Asia Pacific journal of marketing and logistics
32
Cogent business & management
31
Psychology & marketing
30
Journal of travel and tourism marketing
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Marketing intelligence & planning
25
Tourism management : research, policies, practice
24
European journal of marketing : EJM
23
Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of promotion management : innovations in planning and applied research
23
Journal of marketing communications
22
Journal of strategic marketing
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of marketing management : MM
17
International journal of contemporary hospitality management
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Tourism management perspectives : TMP
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
SpringerLink / Bücher
12
Technological forecasting & social change : an international journal
12
European journal of marketing
11
International journal of advertising : the review of marketing communications
11
Journal of internet commerce
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of the Academy of Marketing Science
11
Business horizons
10
Global business review
10
International journal of consumer studies
10
International journal of electronic marketing and retailing : IJEMR
10
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ECONIS (ZBW)
43
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21
Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty
Sop, Serhat Adem
;
Kozak, Nazmi
- In:
Journal of hospitality marketing & management
28
(
2019
)
8
,
pp. 926-956
Persistent link: https://www.econbiz.de/10012176754
Saved in:
22
Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
Saved in:
23
Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective
Rather, Raouf Ahmad
- In:
Journal of hospitality marketing & management
27
(
2018
)
5
,
pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
Saved in:
24
Impact of brand experience on loyalty
Ong, Chuan Huat
;
Lee, Heng Wei
;
Thurasamy Ramayah
- In:
Journal of hospitality marketing & management
27
(
2018
)
7
,
pp. 755-774
Persistent link: https://www.econbiz.de/10011957157
Saved in:
25
Should anthropomorphized brands engage customers? : the impact of social crowding on brand preferences
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011776899
Saved in:
26
Harvesting brand information from social tags
Nam, Hyoryung
;
Joshi, Yogesh V.
;
Kannan, P. K.
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 88-108
Persistent link: https://www.econbiz.de/10011734798
Saved in:
27
An investigation of brand experience on brand attachment, knowledge, and trust in the lodging industry
Kang, Juhee
;
Manthiou, Aikaterini
;
Norzuwana Sumarjan
; …
- In:
Journal of hospitality marketing & management
26
(
2017
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10011669639
Saved in:
28
User engagement in social media : an explorative study of Swedish fashion brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
29
The influence of trust on repeat tourism : the Mauritian case study
Sannassee, Raja Vinesh
;
Seetanah, Boopendra
- In:
Journal of hospitality marketing & management
24
(
2015
)
7/8
,
pp. 770-789
Persistent link: https://www.econbiz.de/10011433710
Saved in:
30
Online behaviour of luxury fashion brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
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