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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing communications"
~source:"econis"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Einkaufsverhalten"
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Consumer behaviour
890
Konsumentenverhalten
890
Brand image
188
Markenimage
188
Brand management
173
Markenführung
173
Advertising effects
160
Werbewirkung
160
Fashion
140
Mode
140
Advertising
119
Werbung
117
Internet marketing
106
Online-Marketing
106
Clothing
100
Bekleidung
99
Social Web
93
Social web
93
USA
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United States
92
Brand
89
Markenartikel
89
Luxury goods
71
Luxusgüter
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Online retailing
67
Online-Handel
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Beziehungsmarketing
64
Relationship marketing
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Cultural identity
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Kulturelle Identität
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Designation of origin
53
Herkunftsbezeichnung
53
Viral marketing
52
Virales Marketing
52
Jugendliche
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Personality psychology
44
Persönlichkeitspsychologie
44
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Article
886
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4
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Aufsatz in Zeitschrift
Article in journal
890
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4
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4
Case study
3
Fallstudie
3
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890
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Khare, Arpita
11
Phau, Ian
11
Lennon, Sharron J.
7
Muehling, Darrel D.
6
Sadachar, Amrut
6
Torres, Ivonne M.
6
Zúñiga, Miguel Ángel
6
Um, Nam-Hyun
5
Yan, Ruoh-nan
5
Chattaraman, Veena
4
Clark, Ronald A.
4
Fazli-Salehi, Reza
4
Jain, Sheetal
4
Johnson, Kim K. P.
4
Kim, Soojung
4
Lee, Yuri
4
Madadi, Rozbeh
4
Muralidharan, Sidharth
4
Schultz, Don E.
4
Thomas, Jane Boyd
4
Xue, Fei
4
Zhang, Dan
4
Anand, Sandip
3
Arora, Amit
3
Arora, Anshu
3
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Chebat, Jean-Charles
3
Chikweche, Tendai
3
Cho, Siwon
3
Choi, Dooyoung
3
Choo, Ho Jung
3
Costa, Marconi Freitas da
3
Dodoo, Naa Amponsah
3
Gavish, Yossi
3
Goodrich, Kendall
3
Hermans, Charles M.
3
Hodges, Nancy
3
Jin, Byoungho
3
Kareklas, Ioannis
3
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Journal of fashion marketing and management
Journal of international consumer marketing
Journal of marketing communications
Journal of retailing and consumer services
1,931
Journal of business research : JBR
1,888
International journal of consumer studies
754
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
349
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
304
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
284
Cogent business & management
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
239
Journal of food products marketing
231
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ECONIS (ZBW)
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890
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1
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
2
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
3
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
4
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
5
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
6
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
7
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
8
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
9
A cross-national study investigating the role of country of origin and word of mouth in expatriates' decision process when seeking a healthcare provider
Freundt, Valeria L. M. A.
;
Bortoluzzo, Adriana Bruscato
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10014321449
Saved in:
10
The influence of ethnic identity on consumer behavior : Filipino and Lao consumers in Australia
Intharacks, Jamealla
;
Chikweche, Tendai
;
Stanton, John
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10014321452
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