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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of international consumer marketing"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Search: subject_exact:"Markenidentität"
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Konsumentenverhalten
Marketingmanagement
Brand image
128
Markenimage
128
Consumer behaviour
116
Brand management
78
Markenführung
78
Brand
42
Markenartikel
42
Designation of origin
31
Herkunftsbezeichnung
31
Luxury goods
28
Luxusgüter
28
Fashion
22
Mode
22
Bekleidung
18
Clothing
18
Beziehungsmarketing
12
China
12
Relationship marketing
12
Rules of origin
12
USA
12
Ursprungsregeln
12
International marketing
11
Internationales Marketing
11
Social Web
11
Social web
11
United States
11
Internet marketing
9
National culture
9
Nationalkultur
9
Online-Marketing
9
Personality psychology
9
Persönlichkeitspsychologie
9
country of origin
9
purchase intention
8
Brand loyalty
7
Confidence
7
India
7
Indien
7
Vertrauen
7
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Undetermined
82
Free
1
Type of publication
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Article
118
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Article in journal
118
Aufsatz in Zeitschrift
118
Language
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English
118
Author
All
Phau, Ian
5
Arora, Amit
2
Arora, Anshu
2
Doss, Farrell
2
Fazli-Salehi, Reza
2
Hassan, Salah
2
Kang, Inwon
2
Kim, HaeJung
2
Kim, Jiyoung
2
Kim, Youn-kyung
2
Koo, Jakyung
2
Kwon, Wi-suk
2
Lee, Yuri
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
McIntyre, John R.
2
Robinson, Tammy
2
Silva, Dirceu da
2
Sohail, M. Sadiq
2
Torres, Ivonne M.
2
Wu, Jun
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Agnihotri, Arpita
1
Aktan, Murat
1
Al-Mamun, Abdullah
1
Alarcón-del-Amo, María-del-Carmen
1
Alexander, Bethan
1
Aliyev, Farhad
1
Allan, David
1
Anand, Sandip
1
Anjam, Mahwish
1
Arnita, Devi
1
Bacouël-Jentjens, Sabine
1
Bahng, Young Jin
1
Bakış, Selen
1
Banerjee, Shubhomoy
1
Bang Nguyen Viet
1
Basfirinci, Cigdem
1
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Journal of fashion marketing and management
Journal of international consumer marketing
Journal of business research : JBR
374
The journal of product & brand management
247
Journal of retailing and consumer services
225
The journal of brand management : an international journal
222
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
80
Journal of marketing communications
77
International journal of hospitality management
61
The journal of consumer marketing
59
Journal of strategic marketing
57
International marketing review
55
Journal of global marketing
55
Marketing intelligence & planning
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Marketing letters : a journal of research in marketing
49
Cogent business & management
48
Journal of marketing
47
International journal of consumer studies
46
Journal of marketing management : MM
43
Journal of promotion management : innovations in planning and applied research
43
International journal of internet marketing and advertising : IJIMA
41
Journal of Islamic marketing
41
Journal of the Academy of Marketing Science
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
Journal of promotion management : JPM
38
International journal of advertising : the review of marketing communications
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
The IUP journal of brand management : IJBRM
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
32
Journal of business ethics : JOBE
32
Qualitative market research : an international journal
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
European journal of marketing
30
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ECONIS (ZBW)
118
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1
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
2
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites
Rodrigo, Padmali Gawri Kumari
;
Khan, Hina
;
Naser Valaei
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014495499
Saved in:
3
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
4
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
5
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
6
Role of intrinsic and extrinsic cues on consumers' perceived product quality in an emerging market
Samu, Sridhar
;
Chattopadhyay, Tanmay
;
Mishra, Anubhav
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10014515018
Saved in:
7
Innovative attributes, brand reputation and behavioral consequences in the clothing industry : the roles of self-congruity and value consciousness
Nik Mohd Hazrul Nik Hashim
;
Nor Rahimy Khalid
;
Suraya …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 379-401
Persistent link: https://www.econbiz.de/10014495540
Saved in:
8
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
9
Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
Saved in:
10
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
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