Innovative attributes, brand reputation and behavioral consequences in the clothing industry : the roles of self-congruity and value consciousness
Nik Mohd Hazrul Nik Hashim, Nor Rahimy Khalid, Suraya Akmar Mokhtaruddin, Abdullah Al Mamun and Mohammed Abdur Razzaque
| Year of publication: |
2024
|
|---|---|
| Authors: | Nik Mohd Hazrul Nik Hashim ; Nor Rahimy Khalid ; Suraya Akmar Mokhtaruddin ; Al-Mamun, Abdullah ; Razzaque, Mohammed Abdur |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 28.2024, 2, p. 379-401
|
| Subject: | Behavioral intention | Brand reputation | Product difference | Product inimitability | Product novelty | Self-congruity | Value consciousness | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Reputation | Bekleidungsindustrie | Clothing industry | Firmenimage | Corporate reputation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-10-2022-0209 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014495540