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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing communications"
~person:"Guido, Gianluigi"
~person:"Jain, Varsha"
~person:"Lee, Yuri"
~subject:"Brand image"
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Brand image
Consumer behaviour
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Luxury goods
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Guido, Gianluigi
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Journal of fashion marketing and management
Journal of marketing communications
Asia-Pacific journal of business administration
1
Global marketing strategies for the promotion of luxury goods
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Journal of business research : JBR
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Journal of retailing and consumer services
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The journal of product & brand management
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ECONIS (ZBW)
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Discovering India's three levels of luxury consumption : an exploratory research to find a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10011852953
Saved in:
2
Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
3
Impacts of country images on luxury fashion brand : facilitating with the brand resonance model
Jung, Hye Jung
;
Lee, Yuri
;
Kim, HaeJung
;
Yang, Heesoon
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10010384280
Saved in:
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