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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing research : JMR"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
626
Konsumentenverhalten
626
Fashion
132
Mode
132
Clothing
89
Bekleidung
88
Brand image
74
Brand management
74
Markenführung
74
Markenimage
74
Market research
69
Marktforschung
69
USA
65
Bekleidungsindustrie
64
Clothing industry
64
United States
64
Luxury goods
47
Luxusgüter
47
Advertising effects
46
Werbewirkung
46
Brand
43
Markenartikel
43
Textile distribution
41
Textilhandel
41
Experiment
40
Online retailing
40
Online-Handel
40
Beziehungsmarketing
39
Präferenztheorie
39
Relationship marketing
39
Theory of preferences
39
Internet marketing
38
Online-Marketing
38
Social Web
38
Social web
38
Emotion
37
Personality psychology
34
Persönlichkeitspsychologie
34
Frauen
32
Women
32
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212
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623
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3
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Article in journal
626
Aufsatz in Zeitschrift
626
Collection of articles of several authors
3
Sammelwerk
3
Case study
1
Fallstudie
1
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English
626
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Dhar, Ravi
11
Dahl, Darren W.
7
Kumar, V.
7
Lennon, Sharron J.
7
Phau, Ian
7
Gijsbrechts, Els
6
Heerde, Harald J. van
5
LeBoeuf, Robyn A.
5
Zhao, Min
5
Amir, On
4
Berger, Jonah
4
Bettman, James R.
4
Chattaraman, Veena
4
Cheema, Amar
4
Chen, Yuxin
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Johnson, Kim K. P.
4
Jong, Martijn G. de
4
Khare, Arpita
4
Krishna, Aradhna
4
Lee, Yuri
4
Levav, Jonathan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Pieters, Rik
4
Sadachar, Amrut
4
Sevilla, Julio
4
Simonson, Itamar
4
Thomas, Jane Boyd
4
Thomas, Manoj
4
Wedel, Michel
4
Yan, Ruoh-nan
4
Zauberman, Gal
4
Zhao, Yi
4
Aribarg, Anocha
3
Bijmolt, Tammo H. A.
3
Bradlow, Eric T.
3
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Journal of fashion marketing and management
Journal of marketing research : JMR
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,931
International journal of consumer studies
765
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
505
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
SpringerLink / Bücher
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
320
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
296
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
626
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21
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626
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21
Analyzing the impact of Covid-19 on sustainable fashion consumption with a model based on consumer value perceptions
Okur, Nazan
;
Saricam, Canan
;
Iri, Aleyna Rumeysa
;
Sari, Irem
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 826-850
Persistent link: https://www.econbiz.de/10014430516
Saved in:
22
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
23
Do diverse frontline employees make a difference in customers' self-concept and store attitude? : the role of diversity in body size and ethnicity
Jones, Domenique
;
Lim, Heejin
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 925-943
Persistent link: https://www.econbiz.de/10014430530
Saved in:
24
Social media insights for non-luxury fashion SMEs in emerging markets : evidence from young consumers
Senanu, Bright
;
Anning-Dorson, Thomas
;
Tackie, Nii Nookwei
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 965-987
Persistent link: https://www.econbiz.de/10014430532
Saved in:
25
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
26
You can't shop with us : how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections
Shelton, Summer Suzanne
;
Bradshaw, Amanda S.
;
Cretul, …
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1009-1026
Persistent link: https://www.econbiz.de/10014430535
Saved in:
27
Move the mind of fashion consumers with low environment saliency : use well- and healed-baby appeals and increase anticipated positive emotions
Choi, Dooyoung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1047-1063
Persistent link: https://www.econbiz.de/10014430537
Saved in:
28
Promoting the right attitude : exploring the ethical fashion attitudes of fashion aficionados and materialists
Bae, Su Yun
;
Yan, Ruoh-nan
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1064-1087
Persistent link: https://www.econbiz.de/10014430543
Saved in:
29
The interaction of clothing design factors : how to attract consumers' visual attention and enhance emotional experience
Mo, Xiaohong
;
Yang, Xian
;
Hu, Bin
- In:
Journal of fashion marketing and management
27
(
2023
)
2
,
pp. 220-240
Persistent link: https://www.econbiz.de/10014288872
Saved in:
30
Investigating webrooming behavior : a case of Indian luxury consumers
Shankar, Amit
;
Jain, Sheetal
- In:
Journal of fashion marketing and management
27
(
2023
)
2
,
pp. 241-261
Persistent link: https://www.econbiz.de/10014288874
Saved in:
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