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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Theorie und Forschung"
~person:"Anning-Dorson, Thomas"
~person:"Cassidy, Tracy Diane"
~person:"Khare, Arpita"
~person:"Lee, Hyun-hwa"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"Beziehungsmarketing"
~subject:"Celebrity"
~subject:"Green clothing"
~subject:"Implicit measurement"
~subject:"Konsumentenverhalten"
~subject:"Marketing"
~subject:"Theorie"
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Beziehungsmarketing
Celebrity
Green clothing
Implicit measurement
Konsumentenverhalten
Marketing
Theorie
Consumer behaviour
10
Brand management
7
Markenführung
7
Marketing management
6
Marketingmanagement
6
Luxury goods
5
Luxusgüter
5
Brand image
4
Fashion
4
Markenimage
4
Mode
4
Theory
4
Brand extension
3
Markentransfer
3
Absatzweg
2
Bekleidung
2
Brand
2
Brand architecture
2
Clothing
2
Corporate reputation
2
Distribution <Physische Distribution>
2
Firmenimage
2
Handel
2
Internet marketing
2
Jugendliche
2
Markenarchitektur
2
Markenartikel
2
Online-Marketing
2
Relationship marketing
2
Social Web
2
Social web
2
Youth
2
Advertising
1
Advertising effects
1
Bekleidungsindustrie
1
Brand experience
1
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11
German
9
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Author
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Anning-Dorson, Thomas
Cassidy, Tracy Diane
Khare, Arpita
Lee, Hyun-hwa
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Phau, Ian
6
Johnson, Lester W.
5
Baxter, Stacey M.
4
Hennigs, Nadine
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Sung, Yongjun
4
Abratt, Russell
3
Baier, Daniel
3
Balmer, John M. T.
3
Fetscherin, Marc
3
Gil Saura, Irene
3
Grappi, Silvia
3
Gunasti, Kunter
3
Iglesias, Oriol
3
Jassawalla, Avan R.
3
Jin, Byoungho
3
Kim, Jieun
3
Klarmann, Christiane
3
Mirzaei, Abas
3
Ross, William T.
3
Sarkar, Abhigyan
3
Sashittal, Hemant Chaitanya
3
Shimul, Anwar Sadat
3
Valette-Florence, Pierre
3
Vrontis, Demetris
3
Zarantonello, Lia
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Behrens, Stefan
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Butcher, Luke
2
Carlson, Jamie
2
Casidy, Riza
2
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Journal of fashion marketing and management
The journal of brand management : an international journal
Theorie und Forschung
Schriftenreihe Marketing, Management
29
Arbeitspapier / Institut für Marketing, Universität Mannheim
20
Theorie und Forschung / Wirtschaftswissenschaften
11
Jahrbuch der Absatz- und Verbrauchsforschung
7
Review of marketing research
7
SAGE library in marketing
7
Journal of business research : JBR
5
Journal of international consumer marketing
5
Marketing : ZFP ; journal of research and management
5
International journal of consumer studies
4
Schriftenreihe Marketing Management
4
Springer eBook Collection / Business and Economics
4
Dtv
3
Fundamentals of marketing research ; Vol. 1
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Management Know-how
3
Psychology & marketing
3
SpringerLink / Bücher
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
Emerald insight
2
Heidelberger Fachbücher für Praxis und Studium
2
International journal of Indian culture and business management
2
International journal of business competition and growth : IJBCG
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
Legends in marketing
2
Marketing intelligence & planning
2
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
2
New business line / Marketing
2
Palgrave studies of marketing in emerging economies
2
Research and the development of pedagogical materials : working papers
2
Schriftenreihe Marketing-Management
2
Vertriebsleiterhandbuch : Erfolge im Verkauf planen und steuern
2
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All
ECONIS (ZBW)
19
USB Cologne (EcoSocSci)
3
Showing
1
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10
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22
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date (newest first)
date (oldest first)
1
Social media insights for non-luxury fashion SMEs in emerging markets : evidence from young consumers
Senanu, Bright
;
Anning-Dorson, Thomas
;
Tackie, Nii Nookwei
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 965-987
Persistent link: https://www.econbiz.de/10014430532
Saved in:
2
The power of experiential
marketing
: exploring the causal relationships among multisensory
marketing
, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
3
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
4
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
5
The future of brand and brand management : some provocative propositions from a more methodological perspective
Wiedmann, Klaus-Peter
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 743-757
Persistent link: https://www.econbiz.de/10010514119
Saved in:
6
Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 544-566
Persistent link: https://www.econbiz.de/10009568323
Saved in:
7
Youth identity ownership from a fashion
marketing
perspective
Cassidy, Tracy Diane
;
Schijndel, Hannah van
- In:
Journal of fashion marketing and management
15
(
2011
)
2
,
pp. 163-177
Persistent link: https://www.econbiz.de/10009232531
Saved in:
8
Grundzüge der MarketingKoordinationsplanung
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000813920
Saved in:
9
Grundzüge der Produkt- und Programm-Planung im
Marketing
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000828338
Saved in:
10
Grundzüge der Distributions- und Verkaufs-Planung im
Marketing
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000828734
Saved in:
1
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