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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Marktinformation"
~type_genre:"Thesis"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Brand image
Consumer behaviour
Service quality
Social web
Konsumentenverhalten
674
Brand management
328
Markenführung
328
Markenimage
287
Brand
202
Markenartikel
200
Fashion
142
Mode
142
Beziehungsmarketing
118
Relationship marketing
118
Clothing
92
Bekleidung
91
Social Web
82
Luxury goods
78
Luxusgüter
78
USA
69
Bekleidungsindustrie
67
Clothing industry
67
United States
67
Internet marketing
60
Online-Marketing
60
Emotion
44
Online retailing
44
Online-Handel
44
Textile distribution
44
Textilhandel
44
Advertising effects
41
Werbewirkung
41
Brand loyalty
38
Personality psychology
37
Persönlichkeitspsychologie
37
Preismanagement
33
Pricing strategy
33
Frauen
32
Women
32
Marketing management
31
Social media
31
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Online availability
All
Undetermined
357
Free
12
Type of publication
All
Article
669
Book / Working Paper
6
Type of publication (narrower categories)
All
Amtsdruckschrift
Article in journal
Article
Marktinformation
Thesis
Umfrage
Aufsatz in Zeitschrift
675
Collection of articles of several authors
6
Sammelwerk
6
Aufsatzsammlung
1
Case study
1
Fallstudie
1
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Language
All
English
675
Author
All
Guzman, Francisco
9
Lennon, Sharron J.
7
Phau, Ian
7
Chattaraman, Veena
5
Johnson, Kim K. P.
5
Kwon, Wi-suk
5
Watchravesringkan, Kittichai
5
Fetscherin, Marc
4
Jain, Sheetal
4
Kang, Jiyun
4
Khare, Arpita
4
Lee, Yuri
4
Sadachar, Amrut
4
Thomas, Jane Boyd
4
Veloutsou, Cleopatra
4
Yan, Ruoh-nan
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Bhaduri, Gargi
3
Choi, Dooyoung
3
Choo, Ho Jung
3
Coker, Kesha K.
3
Costa, Marconi Freitas da
3
Hegner, Sabrina
3
Hodges, Nancy
3
Kim, HaeJung
3
Kim, Hyunsook
3
Kim, Jieun
3
Kim, Minjeong
3
Kinley, Tammy R.
3
Lee, Ha Kyung
3
Lee, Hyun-hwa
3
Maxwell, Sarah
3
Norton, Marjorie J. T.
3
Norum, Pamela S.
3
Paswan, Audhesh K.
3
Peters, Cara Okleshen
3
Rindell, Anne
3
Roy, Subhadip
3
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Published in...
All
Journal of fashion marketing and management
The journal of product & brand management
Journal of business research : JBR
1,971
Journal of retailing and consumer services
1,930
International journal of consumer studies
760
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Asia Pacific journal of marketing and logistics
391
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of marketing management : MM
307
Journal of retailing
303
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
293
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
Marketing letters : a journal of research in marketing
289
Journal of marketing
288
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
Food policy : economics planning and politics of food and agriculture
240
Journal of food products marketing
231
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Source
All
ECONIS (ZBW)
675
Showing
1
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10
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675
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
3
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
4
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
7
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
8
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
9
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
10
Is it better to communicate product information abstractly or concretely? : the role of consumer product expertise and shopping-stage mindset
Trzebinski, Wojciech
;
Gaczek, Piotr
;
Marciniak, Beata
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 273-285
Persistent link: https://www.econbiz.de/10013552956
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