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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Theorie und Forschung"
~person:"Alexander, Bethan"
~person:"Anning-Dorson, Thomas"
~person:"Bailey, Lauren R."
~person:"Cassidy, Tracy Diane"
~person:"Chang, Hyo Jung"
~person:"Khare, Arpita"
~person:"Lee, Hyun-hwa"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"Beziehungsmarketing"
~subject:"Celebrity"
~subject:"Green clothing"
~subject:"Implicit measurement"
~subject:"Konsumentenverhalten"
~subject:"Marketing"
~subject:"Theorie"
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Beziehungsmarketing
Celebrity
Green clothing
Implicit measurement
Konsumentenverhalten
Marketing
Theorie
Consumer behaviour
9
Fashion
6
Mode
6
Marketing management
4
Marketingmanagement
4
Theory
4
Brand management
3
Luxury goods
3
Luxusgüter
3
Markenführung
3
Absatzweg
2
Bekleidung
2
Bekleidungsindustrie
2
Brand extension
2
Brand image
2
Clothing
2
Clothing industry
2
Distribution <Physische Distribution>
2
Einzelhandel
2
Handel
2
Jugendliche
2
Markenimage
2
Markentransfer
2
Retail trade
2
Social Web
2
Social web
2
USA
2
United States
2
Youth
2
Activewear
1
Advertising
1
Advertising effects
1
Brand fit
1
Business ethics
1
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1
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Alexander, Bethan
Anning-Dorson, Thomas
Bailey, Lauren R.
Cassidy, Tracy Diane
Chang, Hyo Jung
Khare, Arpita
Lee, Hyun-hwa
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Baier, Daniel
3
Kim, Jieun
3
Phau, Ian
3
Kang, Ju-Young M.
2
Kim, HaeJung
2
Kim, Jiyoung
2
Lee, Yuri
2
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2
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1
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1
Almaguer Buentello, Daniel
1
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1
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1
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1
Bakış, Selen
1
Bang Nguyen Viet
1
Bardey, Aurore
1
Behrens, Stefan
1
Berlanga Silvente, Vanesa
1
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1
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1
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1
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1
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1
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1
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1
Carey, Lindsey
1
Cauberghe, Verolien
1
Cervellon, Marie-Cécile
1
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1
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Journal of fashion marketing and management
Theorie und Forschung
Schriftenreihe Marketing, Management
29
Arbeitspapier / Institut für Marketing, Universität Mannheim
20
Theorie und Forschung / Wirtschaftswissenschaften
11
Jahrbuch der Absatz- und Verbrauchsforschung
7
Review of marketing research
7
SAGE library in marketing
7
Journal of business research : JBR
5
Journal of international consumer marketing
5
Marketing : ZFP ; journal of research and management
5
The journal of brand management : an international journal
5
International journal of consumer studies
4
Journal of retailing and consumer services
4
Schriftenreihe Marketing Management
4
Springer eBook Collection / Business and Economics
4
Dtv
3
Fundamentals of marketing research ; Vol. 1
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Management Know-how
3
Psychology & marketing
3
SpringerLink / Bücher
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
Emerald insight
2
Heidelberger Fachbücher für Praxis und Studium
2
International journal of Indian culture and business management
2
International journal of business competition and growth : IJBCG
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of retail & distribution management
2
Journal of hospitality marketing & management
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Legends in marketing
2
Marketing intelligence & planning
2
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
2
New business line / Marketing
2
Palgrave studies of marketing in emerging economies
2
Research and the development of pedagogical materials : working papers
2
more ...
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Source
All
ECONIS (ZBW)
17
USB Cologne (EcoSocSci)
3
Showing
1
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date (newest first)
date (oldest first)
1
Social media insights for non-luxury fashion SMEs in emerging markets : evidence from young consumers
Senanu, Bright
;
Anning-Dorson, Thomas
;
Tackie, Nii Nookwei
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 965-987
Persistent link: https://www.econbiz.de/10014430532
Saved in:
2
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
3
Youth identity ownership from a fashion
marketing
perspective
Cassidy, Tracy Diane
;
Schijndel, Hannah van
- In:
Journal of fashion marketing and management
15
(
2011
)
2
,
pp. 163-177
Persistent link: https://www.econbiz.de/10009232531
Saved in:
4
Inter-industry creative collaborations incorporating luxury fashion brands
Alexander, Bethan
;
Contreras, Luis Ortega
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 254-275
Persistent link: https://www.econbiz.de/10011594899
Saved in:
5
The relationships of fashion leadership, fashion magazine content and loyalty tendency
Bailey, Lauren R.
;
Seock, Yoo-kyoung
- In:
Journal of fashion marketing and management
14
(
2010
)
1
,
pp. 39-57
Persistent link: https://www.econbiz.de/10003958638
Saved in:
6
Grundzüge der Produkt- und Programm-Planung im
Marketing
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000828338
Saved in:
7
Grundzüge der Distributions- und Verkaufs-Planung im
Marketing
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000828734
Saved in:
8
Grundzüge der MarketingKoordinationsplanung
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000813920
Saved in:
9
Effects of store attributes on retail patronage behaviors : evidence from activewear specialty stores
Chang, Hyo Jung
;
Cho, Hyeon Jeong
;
Turner, Thomas
; …
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 136-153
Persistent link: https://www.econbiz.de/10011316426
Saved in:
10
Sustainable brand extensions of fast fashion retailers
Hill, Jessica
;
Lee, Hyun-hwa
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10011326823
Saved in:
1
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