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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Theorie und Forschung"
~person:"Anning-Dorson, Thomas"
~person:"Khare, Arpita"
~person:"Kim, Jieun"
~person:"Lee, Hyun-hwa"
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Beziehungsmarketing"
~subject:"Celebrity"
~subject:"Green clothing"
~subject:"Implicit measurement"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
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B-to-B-Marketing
Beziehungsmarketing
Celebrity
Green clothing
Implicit measurement
Konsumentenverhalten
Theorie
Consumer behaviour
8
Marketing
8
Brand management
4
Fashion
4
Luxury goods
4
Luxusgüter
4
Markenführung
4
Marketing management
4
Marketingmanagement
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3
Retail trade
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Absatzweg
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Bekleidung
2
Brand extension
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Clothing
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Distribution <Physische Distribution>
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Markentransfer
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Brand fit
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Brand image
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Cause-fit
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Celebrity endorsement
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Celebrity-Werbung
1
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1
Customer behavioural engagement
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Anning-Dorson, Thomas
Khare, Arpita
Kim, Jieun
Lee, Hyun-hwa
Pepels, Werner
Wiedmann, Klaus-Peter
Phau, Ian
3
Kang, Ju-Young M.
2
Kim, HaeJung
2
Kim, Jiyoung
2
Lee, Yuri
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1
Bang Nguyen Viet
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Journal of fashion marketing and management
Theorie und Forschung
Schriftenreihe Marketing, Management
27
Arbeitspapier / Institut für Marketing, Universität Mannheim
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Marketing : ZFP ; journal of research and management
5
Journal of business research : JBR
4
The journal of brand management : an international journal
4
Theorie und Forschung / Wirtschaftswissenschaften
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
International journal of consumer studies
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international consumer marketing
3
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
International journal of Indian culture and business management
2
International journal of business competition and growth : IJBCG
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of retail & distribution management
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing intelligence & planning
2
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
2
Psychology & marketing
2
Schriftenreihe Marketing Management
2
Springer eBook Collection / Business and Economics
2
Zeitschrift für Energiewirtschaft : ZfE
2
Beiträge der Fachhochschule für Wirtschaft
1
Betriebswirtschaft in Studium und Praxis
1
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Creativity and innovation management
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Heidelberger Fachbücher für Praxis und Studium
1
International journal of business and emerging markets : IJBEM
1
International journal of electronic customer relationship management : IJECRM
1
International journal of logistics systems and management
1
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ECONIS (ZBW)
12
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1
Social media insights for non-luxury fashion SMEs in emerging markets : evidence from young consumers
Senanu, Bright
;
Anning-Dorson, Thomas
;
Tackie, Nii Nookwei
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 965-987
Persistent link: https://www.econbiz.de/10014430532
Saved in:
2
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
3
Online customer relationship
marketing
tactics through social media and perceived customer retention orientation of the green retailer
Kang, Ju-Young M.
;
Kim, Jieun
- In:
Journal of fashion marketing and management
21
(
2017
)
3
,
pp. 298-316
Persistent link: https://www.econbiz.de/10011773339
Saved in:
4
Making customer engagement fun : customer-salesperson interaction in luxury fashion retailing
Kim, Jieun
;
Kim, Jae-eun
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10010384291
Saved in:
5
Grundzüge der Produkt- und Programm-Planung im
Marketing
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000828338
Saved in:
6
Grundzüge der Distributions- und Verkaufs-Planung im
Marketing
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000828734
Saved in:
7
Grundzüge der MarketingKoordinationsplanung
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000813920
Saved in:
8
Sustainable brand extensions of fast fashion retailers
Hill, Jessica
;
Lee, Hyun-hwa
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10011326823
Saved in:
9
Brand luxury index : a reconsideration and revision
Kim, Jieun
;
Johnson, Kim K.
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 430-444
Persistent link: https://www.econbiz.de/10011502902
Saved in:
10
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
1
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