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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Theorie und Forschung"
~person:"Bailey, Lauren R."
~person:"Cauberghe, Verolien"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~subject:"B-to-B-Marketing"
~subject:"Beziehungsmarketing"
~subject:"Celebrity"
~subject:"Implicit measurement"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
~type_genre:"Article in journal"
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B-to-B-Marketing
Beziehungsmarketing
Celebrity
Implicit measurement
Konsumentenverhalten
Theorie
Consumer behaviour
4
Brand management
2
Fashion
2
Luxury goods
2
Luxusgüter
2
Markenführung
2
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2
Advertising effects
1
Behavioural targeting
1
Bekleidung
1
Bekleidungsindustrie
1
Brand extension
1
Brand image
1
Celebrity endorsement
1
Celebrity-Werbung
1
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1
Clothing industry
1
Comparison
1
Cross-cultural advertising
1
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1
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Green marketing
1
Implicit association test (IAT)
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1
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Bailey, Lauren R.
Cauberghe, Verolien
Khare, Arpita
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Kim, Jieun
3
Phau, Ian
3
Kang, Ju-Young M.
2
Kim, HaeJung
2
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2
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1
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1
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1
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1
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1
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1
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Journal of fashion marketing and management
Theorie und Forschung
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of international consumer marketing
5
Marketing : ZFP ; journal of research and management
5
The journal of brand management : an international journal
5
Journal of business research : JBR
4
Psychology & marketing
4
Review of marketing research
4
International journal of consumer studies
3
Journal of business-to-business marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
International journal of Indian culture and business management
2
International journal of business competition and growth : IJBCG
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Zeitschrift für Energiewirtschaft : ZfE
2
AMS review : official publication of the Academy of Marketing Science
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of electronic customer relationship management : IJECRM
1
International journal of logistics systems and management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of financial services marketing : JFSM
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing communications
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing
1
Journal of targeting, measurement and analysis for marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
The international review of retail, distribution and consumer research
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
4
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1
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
2
Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
Saved in:
3
The relationships of fashion leadership, fashion magazine content and loyalty tendency
Bailey, Lauren R.
;
Seock, Yoo-kyoung
- In:
Journal of fashion marketing and management
14
(
2010
)
1
,
pp. 39-57
Persistent link: https://www.econbiz.de/10003958638
Saved in:
4
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
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