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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Theorie und Forschung"
~person:"Cauberghe, Verolien"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~person:"Wiedmann, Klaus-Peter"
~type_genre:"Article in journal"
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Consumer behaviour
3
Konsumentenverhalten
3
Brand management
2
Luxury goods
2
Luxusgüter
2
Markenführung
2
Advertising effects
1
Behavioural targeting
1
Bekleidung
1
Bekleidungsindustrie
1
Brand extension
1
Brand image
1
Celebrity
1
Celebrity endorsement
1
Celebrity-Werbung
1
Clothing
1
Clothing industry
1
Comparison
1
Cross-cultural advertising
1
Cultural identity
1
Environmental consciousness
1
Fashion
1
Gesellschaft
1
Green attitudes
1
Green clothing
1
Green clothing involvement
1
Green clothing purchase behavior
1
Green marketing
1
Implicit association test (IAT)
1
Implicit measurement
1
India
1
Indien
1
Kulturelle Identität
1
Luxury brands
1
Luxury fashion branding
1
Markenimage
1
Markentransfer
1
Mode
1
Online communities
1
Psychological distance
1
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Cauberghe, Verolien
Khare, Arpita
Malhotra, Naresh K.
Pepels, Werner
Wiedmann, Klaus-Peter
Phau, Ian
5
Kim, Jieun
3
Choo, Ho Jung
2
Hodges, Nancy
2
Jin, Byoungho
2
Kang, Ju-Young M.
2
Kent, Anthony
2
Kim, HaeJung
2
Kim, Jiyoung
2
Kincade, Doris H.
2
Lee, Hyun-hwa
2
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2
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2
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2
McCormick, Helen
2
Perry, Patsy
2
Warnaby, Gary
2
Acar Alagoz, Betul
1
Agrawal, Durgesh Kumar
1
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1
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1
Almaguer Buentello, Daniel
1
Amubode, Adetoun Adedotun
1
Andreu Domingo, David
1
Anning-Dorson, Thomas
1
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1
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1
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1
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1
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1
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1
Behrens, Stefan
1
Berlanga Silvente, Vanesa
1
Bonsón-Fernández, Rocío
1
Bradshaw, Amanda S.
1
Braun, Kerstin
1
Brum, Alessandro
1
Büdeyri-Turan, Işıl
1
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1
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Journal of fashion marketing and management
Theorie und Forschung
Jahrbuch der Absatz- und Verbrauchsforschung
7
Marketing : ZFP ; journal of research and management
7
The journal of brand management : an international journal
6
Journal of business research : JBR
5
Journal of international consumer marketing
5
Psychology & marketing
5
Marketing intelligence & planning
4
Review of marketing research
4
International journal of consumer studies
3
Journal of business-to-business marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
International journal of Indian culture and business management
2
International journal of business competition and growth : IJBCG
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of marketing research : JMR
2
Journal of retailing and consumer services
2
The journal of product & brand management
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
Zeitschrift für Energiewirtschaft : ZfE
2
AMS review : official publication of the Academy of Marketing Science
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Corporate reputation review : an international journal
1
Information technology & tourism
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and emerging markets : IJBEM
1
International journal of electronic customer relationship management : IJECRM
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of logistics systems and management
1
International journal of quality & reliability management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of services technology and management
1
International journal of technology management : IJTM
1
International marketing review
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of financial services marketing : JFSM
1
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ECONIS (ZBW)
3
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1
Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior
Khare, Arpita
;
Sadachar, Amrut
;
Chakraborty, Swagata
- In:
Journal of fashion marketing and management
26
(
2022
)
4
,
pp. 676-699
Persistent link: https://www.econbiz.de/10013384582
Saved in:
2
Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
Saved in:
3
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
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