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~isPartOf:"Journal of fashion marketing and management"
~person:"Arroyo-Cañada, Francisco-Javier"
~person:"Bonsón-Fernández, Rocío"
~subject:"Brand management"
~subject:"Fashion"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of fashion marketing and management
Information systems and e-business management : ISeB
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Facebook practices for business communication among fashion retailers
Escobar-Rodríguez, Tomás
;
Bonsón-Fernández, Rocío
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011703050
Saved in:
2
Building brand loyalty in e-commerce of fashion lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
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