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~isPartOf:"Journal of fashion marketing and management"
~subject:"Brand image"
~subject:"Web 2.0 technologies"
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Search: subject_exact:"Online marketing"
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Brand image
Web 2.0 technologies
Internet marketing
21
Online-Marketing
21
Consumer behaviour
15
Konsumentenverhalten
15
Social Web
15
Social web
15
Fashion
14
Mode
14
Brand management
10
Markenführung
10
Social media
7
Beziehungsmarketing
6
Relationship marketing
6
Viral marketing
6
Virales Marketing
6
Bekleidungsindustrie
5
Clothing industry
5
E-commerce
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Electronic Commerce
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Luxury goods
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Luxusgüter
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Markenimage
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Customer integration
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Kundenintegration
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Online retailing
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Online-Handel
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Markenartikel
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Marketing
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Textile distribution
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Apparel
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CSR
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7
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Cho, Eunjoo
1
Choi, Yun Jung
1
Danbury, Annie
1
Geissinger, Andrea
1
Kanthavanich, Poramate
1
Kim, Hyeonsoo
1
Kulmala, Marianne
1
Laurell, Christofer
1
Lee, Seung-eun
1
Lee, Yuri
1
Mesiranta, Nina
1
Parrott, Guy
1
Pihl, Christopher
1
Schanski, Morgan
1
Touchette, Ben
1
Tuominen, Pekka
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Youn, Song-yi
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Journal of fashion marketing and management
Journal of business research : JBR
53
International journal of internet marketing and advertising : IJIMA
38
The journal of product & brand management
32
Journal of retailing and consumer services
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
The journal of brand management : an international journal
23
Journal of marketing communications
18
Cogent business & management
15
Journal of promotion management : innovations in planning and applied research
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Marketing intelligence & planning
14
Tourism management : research, policies, practice
14
International journal of advertising : the review of marketing communications
12
Journal of promotion management : JPM
11
Tourism management perspectives : TMP
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of marketing management : MM
10
International journal of advertising : the quarterly review of marketing communications
9
International journal of electronic marketing and retailing : IJEMR
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of technology marketing : IJTMkt
9
Journal of advertising research
9
Journal of internet commerce
9
Business horizons
8
Journal of strategic marketing
8
SpringerLink / Bücher
8
Asia Pacific journal of marketing and logistics
7
International journal of hospitality management
7
Psychology & marketing
7
European journal of marketing : EJM
6
Global business review
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of e-business research : an official publication of the Information Resources Management Association
6
International journal of sports marketing & sponsorship
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of electronic commerce research : JECR
6
Young consumers : insight and ideas for responsible marketers
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of consumer studies
5
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ECONIS (ZBW)
7
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1
CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
Saved in:
2
User engagement in social media : an explorative study of Swedish fashion brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
3
Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben
;
Schanski, Morgan
;
Lee, Seung-eun
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
Saved in:
4
Online behaviour of luxury fashion brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
5
Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
6
Brands, community and style : exploring linking value in fashion blogging
Pihl, Christopher
- In:
Journal of fashion marketing and management
18
(
2014
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10010259200
Saved in:
7
Organic and amplified eWOM in consumer fashion blogs
Kulmala, Marianne
;
Mesiranta, Nina
;
Tuominen, Pekka
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10009732068
Saved in:
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