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~isPartOf:"Journal of fashion marketing and management"
~subject:"Markenführung"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
~type:"article"
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Markenführung
Online-Marketing
Relationship marketing
Fashion
211
Mode
210
Consumer behaviour
140
Konsumentenverhalten
140
Textile distribution
81
Textilhandel
81
Bekleidungsindustrie
75
Clothing industry
75
Brand management
42
Clothing
32
Luxury goods
32
Luxusgüter
32
USA
32
United States
32
Bekleidung
29
Brand image
22
Markenimage
22
Social Web
21
Social web
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Sustainability
19
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18
Frauen
18
Lieferkette
18
Supply chain
18
Women
18
Markenartikel
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Sustainable product
17
Öko-Produkt
17
Corporate Social Responsibility
16
Corporate social responsibility
16
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16
Fashion industry
15
Beziehungsmarketing
14
Einzelhandel
14
Internet marketing
14
Jugendliche
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Personality psychology
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Persönlichkeitspsychologie
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Kim, HaeJung
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Journal of fashion marketing and management
Journal of retailing and consumer services
38
Journal of global fashion marketing : JGfM
23
Journal of business research : JBR
21
Cogent business & management
10
International journal of retail & distribution management
10
The journal of product & brand management
10
The journal of brand management : an international journal
9
Asia Pacific journal of marketing and logistics
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
International journal of business and globalisation : IJBG
6
Sustainable Luxury : An International Perspective
6
The international review of retail, distribution and consumer research
6
International journal of advertising : the review of marketing communications
5
International journal of retail and distribution management
5
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
International journal of consumer studies
4
Journal of Islamic marketing
4
Qualitative market research : an international journal
4
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
4
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Young consumers : insight and ideas for responsible marketers
4
Business history
3
European journal of marketing : EJM
3
European retail research
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
International journal of islamic marketing and branding
3
International journal of production economics
3
Journal of global marketing
3
Journal of international consumer marketing
3
Journal of marketing management : MM
3
Journal of open innovation : technology, market, and complexity
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Management decision
3
Psychology & marketing
3
The IUP journal of brand management : IJBRM
3
Transportation research / E : an international journal
3
Advanced digital marketing strategies in a data-driven era
2
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ECONIS (ZBW)
56
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1
Social media
fashion
influencer eWOM communications : understanding the trajectory of sustainable
fashion
conversations on YouTube
fashion
haul videos
Haines, Shelley
;
Fares, Omar H.
;
Mohan, Myuri
;
Lee, …
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1027-1046
Persistent link: https://www.econbiz.de/10014430536
Saved in:
2
You can't shop with us : how US-based, value- and mid-market online clothing retailers position their plus-size female clothing sections
Shelton, Summer Suzanne
;
Bradshaw, Amanda S.
;
Cretul, …
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1009-1026
Persistent link: https://www.econbiz.de/10014430535
Saved in:
3
Futurizing luxury : an activity-centric model of phygital luxury experiences
Lawry, Charles Aaron
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 397-417
Persistent link: https://www.econbiz.de/10014288966
Saved in:
4
E-commerce in the internet-enabled foreign expansion of Polish
fashion
brands owned by SMEs
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna Małgorzata
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10012797985
Saved in:
5
Examining the drivers of deviant service adaption in
fashion
retailing : the role of tenure
Mortimer, Gary
;
Wang, Shasha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 221-246
Persistent link: https://www.econbiz.de/10013162349
Saved in:
6
Omnichannel as a driver of digitalization : evidence from the emerging market in the
fashion
industry
Szozda, Natalia
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 905-923
Persistent link: https://www.econbiz.de/10014430527
Saved in:
7
Antecedents to the conspicuous consumption of luxury
fashion
brands by middle-income black South Africans
Saruchera, Fanny
;
Mthombeni, Lebohang
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 944-964
Persistent link: https://www.econbiz.de/10014430531
Saved in:
8
Social media insights for non-luxury
fashion
SMEs in emerging markets : evidence from young consumers
Senanu, Bright
;
Anning-Dorson, Thomas
;
Tackie, Nii Nookwei
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 965-987
Persistent link: https://www.econbiz.de/10014430532
Saved in:
9
Personalization and customization in
fashion
: searching for a definition
Nobile, Tekila Harley
;
Cantoni, Lorenzo
- In:
Journal of fashion marketing and management
27
(
2023
)
4
,
pp. 665-682
Persistent link: https://www.econbiz.de/10014289007
Saved in:
10
Fashion
bloggers' discourse on brands under corporate crisis : a netnographic research in Portugal
Casais, Beatriz
;
Gomes, Lucilene Ribeiro
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 420-435
Persistent link: https://www.econbiz.de/10013384519
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