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~isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Dienstleistungsmarketing"
~subject:"Mobiltelefon"
~type_genre:"Article in journal"
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Journal of financial services marketing : JFSM
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
Saved in:
2
Service transition strategies in service-dominant settings : towards all finance solutions in SME markets
Valtanen, Irinja
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
1
,
pp. 52-70
Persistent link: https://www.econbiz.de/10010497785
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