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~isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"Qualitative market research : an international journal"
~person:"Pitt, Leyland F."
~person:"Steffes, Erin M."
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Beziehungsmarketing
4
Relationship marketing
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Credit card industry
2
Kreditkartengesellschaft
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Kundenbindungsprogramm
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Loyalty program
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USA
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banking
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corporate performance
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emotional labor
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equity sensitivity
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talent strategy
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Pitt, Leyland F.
Steffes, Erin M.
Murthi, B. P. S.
3
Rajaobelina, Lova
3
Bergeron, Jasmin
2
Brennan, Ross
2
Brun, Isabelle
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Caruana, Albert
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Durkin, Mark
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Harrison, Tina
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Maas, Peter
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Ramadan, Zahy
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Rehman, Mohsin Abdur
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Ricard, Line
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Journal of financial services marketing : JFSM
Qualitative market research : an international journal
Business horizons
4
AMS review : official publication of the Academy of Marketing Science
1
International Journal of Bank Marketing
1
Journal of business research : JBR
1
Journal of service theory and practice
1
Journal of the Operational Research Society : OR
1
Psychology & marketing
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The international journal of bank marketing : IJBM
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The journal of consumer marketing
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The journal of management development
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ECONIS (ZBW)
4
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1
Elements of a talent strategy for effective relationship building : a study among bank sales and service providers
Vella, Josepha
;
Caruana, Albert
;
Pitt, Leyland F.
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
2
,
pp. 118-131
Persistent link: https://www.econbiz.de/10010497774
Saved in:
2
What price loyalty? : a fresh look at loyalty programs in the credit card industry
Murthi, B. P. S.
;
Steffes, Erin M.
;
Rasheed, Abdul M. A.
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10009161454
Saved in:
3
Personal acquaintances and salespeople in financial services : differences between customers and friends
Bäckström, Lars
;
Pitt, Leyland F.
;
Campbell, Colin
; …
- In:
Journal of financial services marketing : JFSM
14
(
2009/10
)
1
,
pp. 26-39
Persistent link: https://www.econbiz.de/10003903410
Saved in:
4
Acquisition, affinity and rewards : do they stay or do they go?
Steffes, Erin M.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
3
,
pp. 221-233
Persistent link: https://www.econbiz.de/10003802563
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