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~isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand image"
~subject:"Personal banking"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"customer relationship management"
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Brand image
Personal banking
Relationship marketing
Beziehungsmarketing
177
Consumer behaviour
106
Konsumentenverhalten
106
Brand management
91
Markenführung
91
Markenimage
73
Brand
64
Markenartikel
64
Customer satisfaction
34
Kundenzufriedenheit
34
Brand loyalty
24
Social Web
24
Social web
24
Emotion
22
Financial services
21
Finanzdienstleistung
21
Markentreue
18
Bank
16
Confidence
15
Dienstleistungsqualität
15
Internet marketing
15
Online-Marketing
15
Service quality
15
Vertrauen
15
Privatkundengeschäft
11
Bank marketing
10
Bankmarketing
10
Marketing management
9
Marketingmanagement
9
loyalty
9
Customer integration
8
Customer value
8
Electronic Banking
8
Electronic banking
8
Kundenintegration
8
Kundenwert
8
Viral marketing
8
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Undetermined
79
Free
5
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Article
174
Book / Working Paper
3
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Aufsatz in Zeitschrift
Article in journal
177
Case study
3
Collection of articles of several authors
3
Fallstudie
3
Sammelwerk
3
Festschrift
1
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Language
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English
177
Author
All
Fetscherin, Marc
3
Gil Saura, Irene
3
Murthi, B. P. S.
3
Rajaobelina, Lova
3
Šerić, Maja
3
Berenguer Contrí, Gloria
2
Bergeron, Jasmin
2
Brun, Isabelle
2
Carlson, Jamie
2
Caruana, Albert
2
Confente, Ilenia
2
De Vries, Natalie Jane
2
Durkin, Mark
2
Fernandes, Teresa
2
Harrison, Tina
2
Iglesias, Oriol
2
Ind, Nicholas
2
Kaufmann, Hans Rüdiger
2
Ladhari, Riadh
2
Loureiro, Sandra Maria Correia
2
Maas, Peter
2
Pitt, Leyland F.
2
Rehman, Mohsin Abdur
2
Ricard, Line
2
Samad, Sarminah
2
Shams, Ghazal
2
Steffes, Erin M.
2
Veloutsou, Cleopatra
2
Wiedmann, Klaus-Peter
2
Worthington, Steve
2
Zarantonello, Lia
2
Abratt, Russell
1
Abu-Salim, Taghreed
1
Ahmadi, Hormoz
1
Ahuvia, Aaron C.
1
Akdevelioglu, Duygu
1
Aktan, Damla
1
Al-Wugayan, Adel A. A.
1
Alamro, Ahmed
1
Alhazmi, Basem Masoud
1
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Published in...
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Journal of financial services marketing : JFSM
The journal of brand management : an international journal
Journal of business research : JBR
644
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
191
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Business horizons
68
International journal of retail & distribution management
68
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
European journal of operational research : EJOR
65
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ECONIS (ZBW)
177
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1
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177
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1
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
2
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
3
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
4
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
5
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
6
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
7
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
8
Toward a measure of brand pride : scale development and validation
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
Saved in:
9
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
10
It's all about the brand : place brand credibility, place attachment, and consumer loyalty
Reitsamer, Bernd
;
Brunner-Sperdin, Alexandra
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 291-301
Persistent link: https://www.econbiz.de/10012550279
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