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~isPartOf:"Journal of financial services marketing : JFSM"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Kreditkartengesellschaft"
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Beziehungsmarketing
Kreditkartengesellschaft
Credit card industry
3
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USA
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Customer value
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Kundenbindungsprogramm
2
Kundenwert
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Consumer behaviour
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Customer profitability
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Dienstleistungsmarketing
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Interest rate
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Murthi, B. P. S.
4
Steffes, Erin M.
3
Rao, Ram C.
2
Girju, Marina
1
Rasheed, Abdul M. A.
1
Steffes, Erin
1
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Journal of financial services marketing : JFSM
European journal of operational research : EJOR
1
International journal of bank marketing
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ECONIS (ZBW)
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The effect of promotional interest rates on customer borrowing and payment behavior in the credit card industry
Murthi, B. P. S.
;
Girju, Marina
;
Steffes, Erin
- In:
Journal of financial services marketing : JFSM
24
(
2019
)
1/2
,
pp. 11-20
Persistent link: https://www.econbiz.de/10012059997
Saved in:
2
What price loyalty? : a fresh look at loyalty programs in the credit card industry
Murthi, B. P. S.
;
Steffes, Erin M.
;
Rasheed, Abdul M. A.
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10009161454
Saved in:
3
Why are some modes of acquisition more profitable? : a study of the credit card industry
Steffes, Erin M.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
2
,
pp. 92-100
Persistent link: https://www.econbiz.de/10009385087
Saved in:
4
Acquisition, affinity and rewards : do they stay or do they go?
Steffes, Erin M.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
3
,
pp. 221-233
Persistent link: https://www.econbiz.de/10003802563
Saved in:
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