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~isPartOf:"Journal of financial services marketing : JFSM"
~subject:"Kundenkarte"
~subject:"Mobile business"
~subject:"Relationship marketing"
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Kundenkarte
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Murthi, B. P. S.
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Steffes, Erin M.
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Journal of financial services marketing : JFSM
Journal of retailing and consumer services
27
Journal of business research : JBR
19
Journal of the Academy of Marketing Science
14
International journal of hospitality management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The journal of services marketing
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European journal of marketing : EJM
7
Journal of travel and tourism marketing
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Journal of hospitality marketing & management
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Journal of retailing
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Marketing letters : a journal of research in marketing
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International journal of contemporary hospitality management
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International journal of retail & distribution management
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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SpringerLink / Bücher
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The service industries journal
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing research : JMR
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The Cornell hospitality quarterly
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The international review of retail, distribution and consumer research
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Tourism management : research, policies, practice
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Asia Pacific journal of marketing and logistics
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Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of business economics : JBE
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Kundenmanagement & Electronic Commerce
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Administrative Sciences : open access journal
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Business horizons
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Central European business review : CEBR
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
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European journal of marketing
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Point redemption matters : a response to Murthi et al (2011)
Leavell, J. Paul
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
4
,
pp. 298-307
Persistent link: https://www.econbiz.de/10011594163
Saved in:
2
What price loyalty? : a fresh look at loyalty programs in the credit card industry
Murthi, B. P. S.
;
Steffes, Erin M.
;
Rasheed, Abdul M. A.
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10009161454
Saved in:
3
Acquisition, affinity and rewards : do they stay or do they go?
Steffes, Erin M.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
3
,
pp. 221-233
Persistent link: https://www.econbiz.de/10003802563
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