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~isPartOf:"Journal of food products marketing"
~subject:"Beer"
~subject:"Firmenimage"
~type_genre:"Article in journal"
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Beer
Firmenimage
Brand management
26
Markenführung
26
Consumer behaviour
24
Konsumentenverhalten
24
Brand image
20
Markenimage
20
Brand
10
Markenartikel
10
Einzelhandel
5
Handelsmarke
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Retail trade
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Product quality
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Beziehungsmarketing
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Preismanagement
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Pricing strategy
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Relationship marketing
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Rindfleisch
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Advertising effects
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Bier
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Brauerei
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Article in journal
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Beneke, Justin
1
Blampied, Simon
1
Calvo Porral, Cristina
1
Ho, Ching-wei
1
Lévy Mangin, Jean-Pierre
1
Miszczak, Sonia
1
Mohd Suki, Norazah
1
Moura, Jehudiel Ventura
1
Parker, Penelope
1
Soares, Ariel Pirangy
1
Thomé, Karim Marini
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Journal of food products marketing
The journal of brand management : an international journal
47
Journal of business research : JBR
35
Journal of retailing and consumer services
16
The journal of product & brand management
16
Corporate reputation review : an international journal
15
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business ethics : JOBE
11
European journal of marketing : EJM
10
Corporate communications : an international journal
9
International studies of management and organization
9
Marketing intelligence & planning
9
Journal of travel and tourism marketing
8
Journal of strategic marketing
7
Qualitative market research : an international journal
7
Asia Pacific journal of marketing and logistics
6
Journal of business strategy
6
Journal of marketing communications
6
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of marketing
5
Journal of marketing management : MM
5
Journal of the Academy of Marketing Science
5
Administrative Sciences : open access journal
4
Corporate reputation review
4
Corporate social responsibility and environmental management
4
Economic research
4
International journal of retail & distribution management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Management decision
4
Psychology & marketing
4
The journal of consumer marketing
4
Business history
3
European management journal
3
Global business & economics review
3
Human resource management
3
International journal of human resource management
3
International journal of internet marketing and advertising : IJIMA
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
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ECONIS (ZBW)
5
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1
Social networking the brand : an exploration of the drivers of brand image in the South African beer market
Beneke, Justin
;
Blampied, Simon
;
Miszczak, Sonia
; …
- In:
Journal of food products marketing
20
(
2014
)
4
,
pp. 362-389
Persistent link: https://www.econbiz.de/10010399875
Saved in:
2
Do store image and price perception matter to store brand equity?
Calvo Porral, Cristina
;
Lévy Mangin, Jean-Pierre
- In:
Journal of food products marketing
21
(
2015
)
1
,
pp. 102-122
Persistent link: https://www.econbiz.de/10011432114
Saved in:
3
Determinants of consumers' purchase intentions of organic vegetables : some insights from Malaysia
Mohd Suki, Norazah
- In:
Journal of food products marketing
24
(
2018
)
4
,
pp. 392-412
Persistent link: https://www.econbiz.de/10011880369
Saved in:
4
Social interaction and beer consumption
Thomé, Karim Marini
;
Soares, Ariel Pirangy
;
Moura, …
- In:
Journal of food products marketing
23
(
2017
)
2
,
pp. 186-208
Persistent link: https://www.econbiz.de/10011708140
Saved in:
5
Taiwanese retailing : market analysis and retail branding model application
Ho, Ching-wei
- In:
Journal of food products marketing
14
(
2008
)
2
,
pp. 75-98
Persistent link: https://www.econbiz.de/10003773214
Saved in:
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