Social interaction and beer consumption
Year of publication: |
2017
|
---|---|
Authors: | Thomé, Karim Marini ; Soares, Ariel Pirangy ; Moura, Jehudiel Ventura |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 23.2017, 2, p. 186-208
|
Subject: | Beer consumption | brand | consumer | social interaction | Soziale Beziehungen | Social relations | Bier | Beer | Konsumentenverhalten | Consumer behaviour | Brauerei | Brewery | Markenführung | Brand management |
-
Drivers of value in the beer market : comparing an imported and a national brand
Calvo-Porral, Cristina, (2013)
-
Domestic or imported beer brands? : analysis and assessment of brand equity in the Spanish market
Porral, Cristina Calvo, (2013)
-
Attitude and loyalty to two brands of beer of the same producer
Sudzina, František, (2017)
- More ...
-
Through the liquid sunshine : international whisky market structure and competitiveness
Thomé, Karim Marini, (2021)
-
Sparkling wine international market structure and competitiveness
Thomé, Karim Marini, (2020)
-
Measuring the intensity of innovation in the Brazilian food sector: A DEA-Malmquist approach
Cappellesso, Giselle, (2020)
- More ...