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~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
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Brand image
7
Consumer behaviour
7
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7
Markenimage
7
Brand management
5
Markenführung
5
Advertising
2
Advertising effects
2
Marketing management
2
Marketingmanagement
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Soft drink
2
Softdrink
2
Viet Nam
2
Vietnam
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brand equity
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AW certification seal
1
Animal Welfare
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Animal husbandry
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Animal protection
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Beer
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Beziehungsmarketing
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Bier
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Brand Equity
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Brand equity
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E-commerce
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Eco-label
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El Salvador
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Lebensmitteleinzelhandel
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Bang Nguyen Viet
2
Amorim, Jason
1
Ardigó, Carlos Marcelo
1
Badenhop, Anna
1
Frasquet Deltoro, Marta
1
Gaiato, Gabriel
1
Jarquin, Karen Valessksca Rothschuh
1
Ladeira, Rodrigo
1
Larocca, Maria Teresa Grimaldi
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Le Dang Lang
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Le Tan Buu
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Liao, Yu-Ting
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Limberger, Pablo Flôres
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Lin, Jia-Yi
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Mello, Ricardo Coutinho
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Nguyen Van Hien
1
Tuan Nguyen Anh
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of Product & Brand Management
103
Journal of business research : JBR
60
The journal of product & brand management
40
European Journal of Marketing
37
The journal of brand management : an international journal
35
Journal of Consumer Marketing
29
Journal of retailing and consumer services
27
SpringerLink / Bücher
20
Symphonya. Emerging Issues in Management
19
Cogent business & management
17
Marketing Intelligence & Planning
17
European journal of marketing : EJM
16
Strategic Direction
16
International journal of hospitality management
15
Journal of Business Research
15
Marketing intelligence & planning
15
Journal of strategic marketing
13
Asia Pacific Journal of Marketing and Logistics
12
Cogent Business & Management
12
Journal of marketing communications
12
Journal of marketing
11
Journal of promotion management : innovations in planning and applied research
11
Tourism management : research, policies, practice
11
International Journal of Sports Marketing and Sponsorship
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Antecedents and outcomes of employee-based brand equity
9
Asia Pacific journal of marketing and logistics
9
Journal of the Academy of Marketing Science
9
Marketing Science
9
Economics Papers from University Paris Dauphine
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
International Marketing Review
8
International marketing review
8
Journal of Business & Industrial Marketing
8
Journal of Services Marketing
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of marketing for higher education
8
International journal of consumer studies
7
Journal of Place Management and Development
7
Journal of business ethics : JOBE
7
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ECONIS (ZBW)
7
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1
The role of selected marketing mix elements in consumer based
brand
equity
creation : milk industry in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
2
,
pp. 72-88
Persistent link: https://www.econbiz.de/10012514018
Saved in:
2
Animal welfare certification seal and the effect on
brand
equity
: consumer perspective of chicken commodity
Gaiato, Gabriel
;
Ardigó, Carlos Marcelo
;
Limberger, …
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
6
,
pp. 197-218
Persistent link: https://www.econbiz.de/10014320382
Saved in:
3
The effects of positive valence and intensity of word-of-mouth and advertising on forming beer
brand
equity
and purchase intentions
Wang, Edward Shih-Tse
;
Lin, Jia-Yi
;
Liao, Yu-Ting
- In:
Journal of food products marketing : innovations in …
29
(
2023
)
8/9
,
pp. 255-269
Persistent link: https://www.econbiz.de/10014443964
Saved in:
4
Understanding the influence of eco-label, and green advertising on green purchase intention : the mediating role of green
brand
equity
Bang Nguyen Viet
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10013163075
Saved in:
5
Online grocery shopping at multichannel supermarkets : the impact of retailer
brand
equity
Badenhop, Anna
;
Frasquet Deltoro, Marta
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
2
,
pp. 89-104
Persistent link: https://www.econbiz.de/10012514019
Saved in:
6
The role of sponsorship and public relations in
brand
equity
creation : an exploratory of vietnamese consumers perception of soft drinks
Le Dang Lang
;
Le Tan Buu
;
Nguyen Van Hien
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
6
,
pp. 385-400
Persistent link: https://www.econbiz.de/10012287136
Saved in:
7
The relationship between marketing and
brand
equity
: Salvador consumers perception of soft drinks
Jarquin, Karen Valessksca Rothschuh
;
Ladeira, Rodrigo
; …
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
7
,
pp. 734-753
Persistent link: https://www.econbiz.de/10012243621
Saved in:
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