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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Psychology & marketing"
~subject:"Celebrity endorsement"
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Search: subject_exact:"Markenimage"
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Celebrity endorsement
Brand image
288
Markenimage
288
Consumer behaviour
226
Konsumentenverhalten
226
Brand management
176
Markenführung
176
Brand
90
Markenartikel
90
Advertising effects
66
Werbewirkung
66
Beziehungsmarketing
40
Relationship marketing
40
Advertising
29
Social Web
29
Social web
29
Werbung
27
Designation of origin
25
Herkunftsbezeichnung
25
Internet marketing
25
Online-Marketing
25
Marketing management
18
Marketingmanagement
18
Personality psychology
18
Persönlichkeitspsychologie
18
USA
18
United States
18
brand attitude
17
Celebrity-Werbung
16
Emotion
15
Confidence
14
Vertrauen
14
Viral marketing
14
Virales Marketing
14
purchase intention
14
China
13
International marketing
13
Internationales Marketing
13
Customer satisfaction
12
Kundenzufriedenheit
12
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Article
16
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16
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16
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English
16
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Fleck, Nathalie
2
Um, Nam-Hyun
2
Arnold, Mark J.
1
Astous, Alain d'
1
Bagdare, Shilpa
1
Bauer, Brittney C.
1
Boeuf, Benjamin
1
Burnasheva, Regina
1
Carrilat, François A.
1
Chan, Kara
1
Cheng, Li-Keng
1
Christianis, Haralambos
1
Duraipandian, Israel
1
Ekinci, Yuksel
1
Fan, Fei
1
Goyal, Vinay
1
Guptha, Ch. Abhinav
1
Johnson, Clark D.
1
Kim, Sojung
1
Korchia, Michael
1
Koçak, Akın
1
Le Roy, Isabelle
1
Malik, Garima
1
Malodia, Suresh
1
Michel, Géraldine
1
Pradhan, Debasis
1
Roy, Subhadip
1
Sengupta, Atri
1
Sethi, Dhruv
1
Singh, Pankaj
1
Siomkos, George J.
1
Suh, Yong Gu
1
Toung, Chung-Lin
1
Tsiotsou, Rodoula H.
1
Tzoumaka, Eugenia
1
Zeitoun, Valérie
1
Özer, Alper
1
Özer, Mehmet
1
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Journal of global marketing
Journal of marketing communications
Psychology & marketing
Journal of business research : JBR
13
The journal of product & brand management
7
The journal of brand management : an international journal
6
International journal of sports marketing & sponsorship
5
Journal of advertising research
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
4
European journal of marketing : EJM
3
Global business review
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Organizations and markets in emerging economies
3
Asia Pacific journal of marketing and logistics
2
Celebrity, convergence and transformation
2
International journal of internet marketing and advertising : IJIMA
2
Inventi impact: retailing & consumer services
2
Journal of Islamic marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing theory and practice : JMTP
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
Pakistan journal of commerce and social sciences
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Tourism management perspectives : TMP
2
Vision : the journal of business perspective
2
Young consumers : insight and ideas for responsible marketers
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in management & applied economics
1
Advancing insights on brand management
1
Arts and the market : AAM
1
Asia-Pacific journal of management research and innovation
1
Asian Academy of Management journal : AAMJ
1
Branding and sustainable competitive advantage : building virtual presence
1
Business and Economic Research : BER
1
Cogent business & management
1
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ECONIS (ZBW)
16
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16
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1
Are celebrities accountable for the misconduct of their fans?
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 402-419
Persistent link: https://www.econbiz.de/10012796114
Saved in:
2
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
3
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
4
The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
Saved in:
5
The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
Saved in:
6
What affects the effectiveness of celebrity endorsement? : impact of interplay among congruece, identification, and attribution
Um, Nam-Hyun
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 746-759
Persistent link: https://www.econbiz.de/10011927914
Saved in:
7
The impact of death on consumer responses to celebrity endorser misbehavior
Boeuf, Benjamin
- In:
Psychology & marketing
34
(
2017
)
10
,
pp. 917-930
Persistent link: https://www.econbiz.de/10011759123
Saved in:
8
Measuring the impact of brand-celebrity personality congruence on purchase intention
Malodia, Suresh
;
Singh, Pankaj
;
Goyal, Vinay
;
Sengupta, Atri
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 493-512
Persistent link: https://www.econbiz.de/10011849986
Saved in:
9
Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness
Tzoumaka, Eugenia
;
Tsiotsou, Rodoula H.
;
Siomkos, George J.
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011613174
Saved in:
10
Celebrity endorsement : how celebrity-brand-user personality congruence affects brand attitude and purchase intention
Pradhan, Debasis
;
Duraipandian, Israel
;
Sethi, Dhruv
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 456-473
Persistent link: https://www.econbiz.de/10011613191
Saved in:
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