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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of promotion management : JPM"
~person:"Ahn, Hoyoung"
~person:"Dodoo, Naa Amponsah"
~person:"Kim, Sojung"
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corporate advertising
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Ahn, Hoyoung
Dodoo, Naa Amponsah
Kim, Sojung
Czarnecka, Barbara
3
Hornikx, Jos
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Muralidharan, Sidharth
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Phau, Ian
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Arora, Anshu
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Journal of global marketing
Journal of promotion management : JPM
Journal of marketing communications
3
International journal of advertising : the review of marketing communications
2
Journal of advertising
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International journal of internet marketing and advertising : IJIMA
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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1
Reaching goals and doing good : exploring consumer responses to meaningful advertisements
Wu, Linwan
;
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 592-613
Persistent link: https://www.econbiz.de/10011799287
Saved in:
2
The interaction effects of social norms and dissatisfaction toward drinking on willingness to visit and comment on binge drinking prevention Facebook
Lee, Yoon-Joo
;
Ahn, Hoyoung
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 813-833
Persistent link: https://www.econbiz.de/10011799611
Saved in:
3
Understanding the impact of matchup between country-of-origin facets and country stereotypes on advertising effectiveness
Wu, Linwan
;
Ju, Ilyoung
;
Dodoo, Naa Amponsah
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 203-217
Persistent link: https://www.econbiz.de/10011654389
Saved in:
4
Is corporate advertising effective in a crisis? : the effects of crisis type and evaluative tone of news coverage
Kim, Sojung
;
Choi, Sejung Marina
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 97-114
Persistent link: https://www.econbiz.de/10010373184
Saved in:
5
Responses toward corporate crisis and corporate advertising
Kim, Sojung
;
Atkinson, Lucy Jane
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 647-665
Persistent link: https://www.econbiz.de/10010467257
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