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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Advertising"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Werbekontaktanalyse"
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Advertising
Konsumentenverhalten
Advertising effects
116
Werbewirkung
116
Consumer behaviour
86
Werbung
79
Internet marketing
44
Online-Marketing
44
Brand management
27
Markenführung
27
Social Web
27
Social web
27
Brand image
25
Markenimage
25
Celebrity endorsement
17
Celebrity-Werbung
17
advertising
15
Emotion
11
Marketing management
10
Marketingmanagement
10
Viral marketing
10
Virales Marketing
10
social media
10
Brand
9
Markenartikel
9
Cultural identity
7
Kulturelle Identität
7
Sponsoring
7
Sponsorship
7
Credibility
6
Glaubwürdigkeit
6
India
6
Indien
6
International marketing
6
Internationales Marketing
6
Product Placement
6
Product placement
6
USA
6
United States
6
purchase intention
6
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Undetermined
94
Free
3
Type of publication
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Article
106
Type of publication (narrower categories)
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Article in journal
106
Aufsatz in Zeitschrift
106
Language
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English
106
Author
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Arora, Nilesh
3
Bang Nguyen Viet
3
DelVecchio, Devon
2
Desmarais, Fabrice
2
Dodoo, Naa Amponsah
2
Feng, Yang
2
Hornikx, Jos
2
Jae, Haeran
2
Kim, Mikyoung
2
Manyiwa, Simon
2
Prashar, Sanjeev
2
Rana, Meghna
2
Shen, Fuyuan
2
Stewart, Kristin
2
Um, Nam-hyun
2
Wei, Lewen
2
Wu, Linwan
2
Yang, Jing
2
Abbasi, Amir Zaib
1
Abu Bakar bin Abdul Hamid
1
Abu Farha, Allam K.
1
Aileni, Vidyadhar Reddy
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
Ali, Azmat
1
Anghelcev, George
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Awale, Sushil
1
Bae, Mikyeung
1
Baglione, Stephen L.
1
Bahtiar Mohamad
1
Bakir, Aysen
1
Banerjee, Neelotpaul
1
Bang, Hye Jin
1
Beard, Fred K.
1
Becerra, Enrique
1
Billore, Aditya
1
Binford, Matthew T.
1
Biswas, Somdutta
1
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Published in...
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Journal of global marketing
Journal of promotion management : innovations in planning and applied research
International journal of advertising : the review of marketing communications
192
Journal of business research : JBR
170
Journal of marketing communications
155
International journal of advertising : the quarterly review of marketing communications
153
Journal of advertising : official publication of the American Academy of Advertising
125
Journal of advertising research
118
Journal of promotion management : JPM
81
Journal of retailing and consumer services
75
Psychology & marketing
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
63
International journal of internet marketing and advertising : IJIMA
58
Journal of marketing research : JMR
47
Marketing letters : a journal of research in marketing
47
European journal of marketing : EJM
46
Journal of current issues and research in advertising : JCIRA
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Health marketing quarterly
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
The journal of product & brand management
34
Young consumers : insight and ideas for responsible marketers
33
Journal of current issues and research in advertising
31
Asia Pacific journal of marketing and logistics
30
Journal of marketing
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
International journal of hospitality management
27
The journal of consumer marketing
27
Journal of advertising
26
The journal of brand management : an international journal
26
Marketing intelligence & planning
25
Journal of international consumer marketing
24
Journal of marketing research
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of the Academy of Marketing Science
23
Marketing : ZFP ; journal of research and management
23
European journal of marketing
22
International journal of pharmaceutical and healthcare marketing : IJPHM
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
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ECONIS (ZBW)
106
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106
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
4
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
5
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
6
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
7
Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type
Jia, Wufan
;
Fu, Lunrui
;
Dai, Yue
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
Saved in:
8
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
9
"Limited time offer" : impact of time scarcity messages on consumer's impulse purchase
Khetarpal, Mansi
;
Sapna Singh
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 282-301
Persistent link: https://www.econbiz.de/10014447615
Saved in:
10
Social media advertising features that enhance consumers' positive responses to ads
Hassan, Heba E.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
5
,
pp. 874-900
Persistent link: https://www.econbiz.de/10015049470
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