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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
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Search: subject_exact:"Werbekontaktanalyse"
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Konsumentenverhalten
Online-Marketing
Advertising effects
114
Werbewirkung
114
Consumer behaviour
84
Advertising
78
Werbung
77
Internet marketing
43
Brand management
26
Markenführung
26
Social Web
26
Social web
26
Brand image
24
Markenimage
24
Celebrity endorsement
17
Celebrity-Werbung
17
advertising
14
Emotion
11
Marketing management
10
Marketingmanagement
10
Viral marketing
10
Virales Marketing
10
social media
10
Brand
8
Markenartikel
8
Cultural identity
7
Kulturelle Identität
7
Sponsoring
7
Sponsorship
7
Credibility
6
Glaubwürdigkeit
6
India
6
Indien
6
International marketing
6
Internationales Marketing
6
Product Placement
6
Product placement
6
USA
6
United States
6
purchase intention
6
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Online availability
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Undetermined
83
Free
3
Type of publication
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Article
92
Type of publication (narrower categories)
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Article in journal
92
Aufsatz in Zeitschrift
92
Language
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English
92
Author
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Arora, Nilesh
3
Bang Nguyen Viet
3
DelVecchio, Devon
2
Dodoo, Naa Amponsah
2
Feng, Yang
2
Jae, Haeran
2
Kim, Mikyoung
2
Manyiwa, Simon
2
Prashar, Sanjeev
2
Rana, Meghna
2
Shen, Fuyuan
2
Stewart, Kristin
2
Wei, Lewen
2
Wu, Linwan
2
Yang, Jing
2
Abbasi, Amir Zaib
1
Abu Bakar bin Abdul Hamid
1
Abu Farha, Allam K.
1
Aileni, Vidyadhar Reddy
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
Ali, Azmat
1
Anghelcev, George
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Bae, Mikyeung
1
Baglione, Stephen L.
1
Bahtiar Mohamad
1
Banerjee, Neelotpaul
1
Bang, Hye Jin
1
Beard, Fred K.
1
Becerra, Enrique
1
Billore, Aditya
1
Binford, Matthew T.
1
Biswas, Somdutta
1
Boeck, Harold
1
Boutsouki, Christina
1
Boyle, Brett
1
Breves, Priska
1
Bukhari, Syed Arsalan Haider
1
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Published in...
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Journal of global marketing
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
158
International journal of advertising : the review of marketing communications
156
Journal of marketing communications
145
International journal of advertising : the quarterly review of marketing communications
110
Journal of advertising research
101
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
76
Journal of retailing and consumer services
74
Journal of promotion management : JPM
67
Psychology & marketing
66
International journal of internet marketing and advertising : IJIMA
62
Journal of advertising : official publication of the American Academy of Advertising
57
Journal of marketing research : JMR
45
Marketing letters : a journal of research in marketing
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
European journal of marketing : EJM
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
The journal of product & brand management
35
Journal of current issues and research in advertising : JCIRA
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Asia Pacific journal of marketing and logistics
29
Journal of current issues and research in advertising
28
The journal of consumer marketing
28
Health marketing quarterly
27
Marketing : ZFP ; journal of research and management
27
The journal of brand management : an international journal
27
International journal of hospitality management
25
Journal of marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Marketing intelligence & planning
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Young consumers : insight and ideas for responsible marketers
21
European journal of marketing
20
International journal of consumer studies
19
Journal of consumer behaviour : an international research review
19
Journal of marketing research
19
Information systems research : ISR
17
International journal of electronic commerce : IJEC
17
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ECONIS (ZBW)
92
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92
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
4
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
5
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
6
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
7
"Limited time offer" : impact of time scarcity messages on consumer's impulse purchase
Khetarpal, Mansi
;
Sapna Singh
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 282-301
Persistent link: https://www.econbiz.de/10014447615
Saved in:
8
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
9
Increasing trust in influencer marketing : the effects of sponsorship disclosure and endorser type
Jia, Wufan
;
Fu, Lunrui
;
Dai, Yue
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
Saved in:
10
Characteristics of aliterate consumers and their responses to advertising and non-advertising communications
DelVecchio, Devon
;
Jae, Haeran
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 927-960
Persistent link: https://www.econbiz.de/10014330948
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