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~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of retailing and consumer services"
~person:"Septianto, Felix"
~subject:"Markenführung"
~subject:"Werbung"
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Markenführung
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Advertising effects
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Art infusion
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Septianto, Felix
Thaichon, Park
4
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Desmarais, Fabrice
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Dwivedi, Yogesh Kumar
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Hamelin, Nicolas
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Hornikx, Jos
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Li, Bin
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Quach, Sara
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Journal of global marketing
Journal of retailing and consumer services
Journal of business research : JBR
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
International journal of advertising : the review of marketing communications
2
Asia Pacific journal of marketing and logistics
1
International marketing review
1
Marketing letters : a journal of research in marketing
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Psychology & marketing
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ECONIS (ZBW)
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1
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
2
Cute brand logo enhances favorable brand attitude : the moderating role of hope
Septianto, Felix
;
Paramita, Widya
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665986
Saved in:
3
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
4
The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising
Septianto, Felix
;
Tjiptono, Fandy
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 189-198
Persistent link: https://www.econbiz.de/10012114153
Saved in:
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