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~isPartOf:"Journal of global marketing"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Brand"
~subject:"Marketing management"
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Search: subject_exact:"Recognition test"
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Brand
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39
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Esch, Franz-Rudolf
3
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3
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1
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1
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1
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Journal of global marketing
Marketing : ZFP ; journal of research and management
Journal of business research : JBR
37
Journal of marketing communications
34
The journal of product & brand management
24
International journal of advertising : the review of marketing communications
21
Journal of promotion management : JPM
20
Journal of advertising research
19
Psychology & marketing
17
International journal of advertising : the quarterly review of marketing communications
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The journal of brand management : an international journal
16
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of retailing and consumer services
14
Journal of promotion management : innovations in planning and applied research
12
SpringerLink / Bücher
12
Journal of the Academy of Marketing Science
11
International journal of internet marketing and advertising : IJIMA
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Asia Pacific journal of marketing and logistics
9
European journal of marketing : EJM
9
Marketing letters : a journal of research in marketing
9
Faculty & research / Insead : working paper series
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The journal of consumer marketing
7
Journal of marketing
6
A master class in brand planning : the timeless works of Stephen King
5
Cogent business & management
5
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Marketing intelligence & planning
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
5
Australasian marketing journal
4
Cutting edge international research
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International journal of economic issues : IJEI
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of pharmaceutical and healthcare marketing : IJPHM
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of global fashion marketing : JGfM
4
Journal of international consumer marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
15
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
3
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
4
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
5
Effects of negative brand information : measuring impact of celebrity identification and brand commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
6
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
7
"BFF" : Best Facebook Forever? ; the impact of social media attachment on the attitude towards brand presence on Facebook
Helme-Guizon, Agnès
;
Caldara, Cindy
;
Raı̈es, Karine
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
1
,
pp. 32-39
Persistent link: https://www.econbiz.de/10009727084
Saved in:
8
Wirkung emotionaler Inhalte in Viraler Markenkommunikation auf Einstellung und Weiterleitungsverhalten in Interaktion mit Markenstärke und medialer Rezeption
Esch, Franz-Rudolf
;
Stenger, Daniel
;
Gawlowski, Dominika
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10009626278
Saved in:
9
Creating global brand names : the use of sound symbolism
Athaide, Gerard A.
;
Klink, Richard R.
- In:
Journal of global marketing
25
(
2012
)
4
,
pp. 202-212
Persistent link: https://www.econbiz.de/10009725933
Saved in:
10
Facetten der Kongruenz : persönlichkeitsbasierte Ähnlichkeiten von Marke und Testimonial als Determinanten wahrgenommener Passung und Kaufwahrscheinlichkeit
Spörrle, Matthias
;
Bekk, Magdalena
;
Felser, Georg
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
3
,
pp. 180-194
Persistent link: https://www.econbiz.de/10008649959
Saved in:
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