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~isPartOf:"Journal of global marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Brand image
E-commerce
Consumer behaviour
585
Konsumentenverhalten
584
Brand management
330
Markenführung
330
Markenimage
294
Brand
196
Markenartikel
194
Relationship marketing
116
Social Web
76
Social web
76
Internet marketing
63
Online-Marketing
63
Advertising effects
51
Werbewirkung
51
Luxury goods
40
Luxusgüter
40
Designation of origin
39
Herkunftsbezeichnung
39
Emotion
37
Viral marketing
37
Virales Marketing
37
Brand loyalty
35
China
32
Marketing management
32
Online retailing
32
Online-Handel
32
International marketing
31
Internationales Marketing
31
Marketingmanagement
31
Preismanagement
31
Pricing strategy
31
Confidence
30
Customer satisfaction
30
Kundenzufriedenheit
30
USA
30
Vertrauen
30
United States
29
Advertising
28
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Article
340
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4
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Aufsatz in Zeitschrift
344
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2
Collection of articles of several authors
2
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English
344
Author
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Guzman, Francisco
8
Fetscherin, Marc
4
Aichner, Thomas
3
Coletti, Paolo
3
Rindell, Anne
3
Veloutsou, Cleopatra
3
Vera, Jorge
3
Wallace, Elaine
3
Yang, Zhilin
3
Aashish, Kumar
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Billore, Aditya
2
Broyles, S. Allen
2
Chan, Fong Yee
2
Chan, Haksin
2
Davis, Donna
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Hegner, Sabrina
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Jiménez, Fernando R.
2
Kang, Jiyun
2
Khan, Huda
2
Khan, Sameeullah
2
Klabi, Fethi
2
Kohli, Chiranjeev
2
Krystallis, Athanasios
2
Lee, Richard
2
Leingpibul, Thaweephan
2
Levy, Shalom
2
Lockshin, Larry
2
Loureiro, Sandra Maria Correia
2
Maehle, Natalia
2
Maher, Amro A.
2
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Journal of global marketing
The journal of product & brand management
Journal of retailing and consumer services
726
Journal of business research : JBR
683
The journal of brand management : an international journal
237
International journal of hospitality management
212
Psychology & marketing
169
Asia Pacific journal of marketing and logistics
143
The journal of services marketing
128
Cogent business & management
115
European journal of marketing : EJM
113
Journal of the Academy of Marketing Science
111
Journal of travel and tourism marketing
103
Journal of strategic marketing
102
Journal of marketing
99
Journal of retailing
98
Journal of hospitality marketing & management
95
Marketing intelligence & planning
94
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
91
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
91
Journal of marketing communications
91
International journal of consumer studies
90
Journal of international consumer marketing
90
The international review of retail, distribution and consumer research
89
International journal of internet marketing and advertising : IJIMA
86
The service industries journal
86
International journal of retail & distribution management
85
International journal of contemporary hospitality management
84
International journal of electronic marketing and retailing : IJEMR
82
The journal of consumer marketing
82
Journal of internet commerce
81
Journal of fashion marketing and management
74
Industrial marketing management : the international journal for industrial and high-tech firms
71
Tourism management : research, policies, practice
71
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
70
Marketing letters : a journal of research in marketing
70
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
68
Electronic commerce research
65
Journal of promotion management : innovations in planning and applied research
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
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ECONIS (ZBW)
344
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1
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344
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
4
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
5
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
6
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
7
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
8
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
9
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
10
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
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