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~isPartOf:"Journal of global marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"Brand loyalty"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Brand loyalty
E-commerce
Consumer behaviour
585
Konsumentenverhalten
584
Brand management
329
Markenführung
329
Markenimage
295
Brand
196
Markenartikel
194
Beziehungsmarketing
116
Relationship marketing
116
Social Web
76
Social web
76
Internet marketing
64
Online-Marketing
64
Advertising effects
51
Werbewirkung
51
Luxury goods
40
Luxusgüter
40
Designation of origin
39
Herkunftsbezeichnung
39
Emotion
37
Viral marketing
36
Virales Marketing
36
China
33
Marketing management
32
Online retailing
32
Online-Handel
32
Customer satisfaction
31
International marketing
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Internationales Marketing
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Marketingmanagement
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Guzman, Francisco
7
Aichner, Thomas
3
Coletti, Paolo
3
Fetscherin, Marc
3
Rindell, Anne
3
Vera, Jorge
3
Wallace, Elaine
3
Yang, Zhilin
3
Aashish, Kumar
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Billore, Aditya
2
Broyles, S. Allen
2
Chan, Fong Yee
2
Davis, Donna
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Hegner, Sabrina
2
Hollebeek, Linda D.
2
Jayasimha, K. R.
2
Jevons, Colin
2
Jiménez, Fernando R.
2
Kang, Jiyun
2
Khan, Huda
2
Khan, Sameeullah
2
Klabi, Fethi
2
Lee, Richard
2
Levy, Shalom
2
Lockshin, Larry
2
Loureiro, Sandra Maria Correia
2
Maehle, Natalia
2
Maher, Amro A.
2
Miocevic, Dario
2
Raman, Prashant
2
Sadh, Ashish
2
Shobeiri, Saeed
2
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Journal of global marketing
The journal of product & brand management
Journal of business research : JBR
441
Journal of retailing and consumer services
380
The journal of brand management : an international journal
219
Psychology & marketing
122
Asia Pacific journal of marketing and logistics
115
International journal of hospitality management
87
European journal of marketing : EJM
85
Journal of marketing communications
80
Journal of international consumer marketing
78
Cogent business & management
71
International journal of internet marketing and advertising : IJIMA
68
Journal of internet commerce
67
International journal of consumer studies
65
Journal of fashion marketing and management
65
Journal of strategic marketing
64
Marketing intelligence & planning
63
The journal of consumer marketing
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
International journal of electronic marketing and retailing : IJEMR
61
Electronic commerce research
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
58
Journal of marketing
57
Journal of the Academy of Marketing Science
56
International marketing review
53
Marketing letters : a journal of research in marketing
53
Journal of travel and tourism marketing
52
Journal of promotion management : innovations in planning and applied research
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
International journal of retail & distribution management
48
Journal of Islamic marketing
48
The international review of retail, distribution and consumer research
47
International journal of e-business research : an official publication of the Information Resources Management Association
45
Journal of retailing
44
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
42
Journal of promotion management : JPM
41
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
40
International journal of advertising : the review of marketing communications
40
Journal of marketing management : MM
40
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ECONIS (ZBW)
313
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313
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
3
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
4
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
Luxury consumption tendency : a comparative study between Chinese and Portuguese consumers
Ma, Marco Haozhe
;
Coelho, Arnaldo
- In:
Journal of global marketing
37
(
2024
)
3
,
pp. 175-193
Persistent link: https://www.econbiz.de/10015050009
Saved in:
7
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
8
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
9
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
10
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
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