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~isPartOf:"Journal of global marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"E-commerce"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
E-commerce
Marketingmanagement
Consumer behaviour
585
Konsumentenverhalten
584
Brand management
330
Markenführung
330
Markenimage
294
Brand
196
Markenartikel
194
Beziehungsmarketing
116
Relationship marketing
116
Social Web
76
Social web
76
Internet marketing
63
Online-Marketing
63
Advertising effects
51
Werbewirkung
51
Luxury goods
40
Luxusgüter
40
Designation of origin
39
Herkunftsbezeichnung
39
Emotion
37
Viral marketing
37
Virales Marketing
37
Brand loyalty
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China
32
Marketing management
32
Online retailing
32
Online-Handel
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Internationales Marketing
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Guzman, Francisco
7
Aichner, Thomas
3
Coletti, Paolo
3
Fetscherin, Marc
3
Rindell, Anne
3
Vera, Jorge
3
Wallace, Elaine
3
Yang, Zhilin
3
Aashish, Kumar
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Billore, Aditya
2
Broyles, S. Allen
2
Chan, Fong Yee
2
Davis, Donna
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Hegner, Sabrina
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Jiménez, Fernando R.
2
Kang, Jiyun
2
Khan, Huda
2
Khan, Sameeullah
2
Klabi, Fethi
2
Lee, Richard
2
Leingpibul, Thaweephan
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Levy, Shalom
2
Liu, Xin
2
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2
Loureiro, Sandra Maria Correia
2
Maehle, Natalia
2
Maher, Amro A.
2
Manrai, Ajay K.
2
Miocevic, Dario
2
Raman, Prashant
2
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Journal of global marketing
The journal of product & brand management
Journal of business research : JBR
475
Journal of retailing and consumer services
407
The journal of brand management : an international journal
229
Psychology & marketing
137
Asia Pacific journal of marketing and logistics
131
Journal of marketing communications
104
European journal of marketing : EJM
92
International journal of hospitality management
86
Journal of international consumer marketing
81
The journal of consumer marketing
79
Cogent business & management
75
Journal of marketing
75
International journal of internet marketing and advertising : IJIMA
74
Journal of strategic marketing
72
Marketing intelligence & planning
72
International journal of consumer studies
69
Journal of internet commerce
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Journal of fashion marketing and management
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
Journal of the Academy of Marketing Science
63
International journal of electronic marketing and retailing : IJEMR
62
Journal of marketing management : MM
60
Electronic commerce research
58
Journal of retailing
58
Marketing letters : a journal of research in marketing
58
International marketing review
57
Journal of travel and tourism marketing
57
International journal of retail & distribution management
56
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
56
Journal of Islamic marketing
55
Journal of promotion management : innovations in planning and applied research
52
International journal of advertising : the review of marketing communications
49
The international review of retail, distribution and consumer research
47
International journal of e-business research : an official publication of the Information Resources Management Association
45
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
45
Journal of promotion management : JPM
45
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
44
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ECONIS (ZBW)
315
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1
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315
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
4
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
5
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
6
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
7
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
8
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
9
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
10
The impact of nostalgia on brand resurrection and iconness : the importance of being local
Gonzalez-Cavazos, Beatriz
;
Quintanilla, Claudia
;
Ayala, …
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 396-416
Persistent link: https://www.econbiz.de/10014390337
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