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~isPartOf:"Journal of global marketing"
~language:"eng"
~language:"lit"
~language:"spa"
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
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Brand
Consumer behaviour
192
Konsumentenverhalten
192
International marketing
111
Internationales Marketing
111
Brand image
63
Markenimage
63
USA
61
United States
61
China
57
Brand management
56
Markenführung
56
Marketing management
43
Marketingmanagement
43
India
37
Indien
36
Advertising
33
Advertising effects
33
Beziehungsmarketing
33
Relationship marketing
33
Welt
33
Werbewirkung
33
World
33
Werbung
32
Cultural identity
31
Designation of origin
31
Herkunftsbezeichnung
31
Kulturelle Identität
31
Social Web
31
Social web
31
Emerging economies
27
Schwellenländer
27
Developing countries
25
Entwicklungsländer
25
National culture
25
Nationalkultur
25
Internet marketing
24
Markenartikel
24
Online-Marketing
24
Globalisierung
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Article
25
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Article in journal
Bibliographie enthalten
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25
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English
Lithuanian
Spanish
Author
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Aashish, Kumar
2
Raman, Prashant
2
Ayala, Edgardo
1
Chan, Fong Yee
1
Chan, Kenny K.
1
Chan, Tsang-sing
1
Chen, Huan
1
Ciappei, Cristiano
1
Couto, Maria
1
Cui, Geng
1
Dholakia, Ruby R.
1
Diwan, Saloni Pawan
1
Duan, Jingyi
1
Ferreira, João J. M.
1
Frankwick, Gary L.
1
Furukawa, Hiroyasu
1
Gonzalez-Cavazos, Beatriz
1
Gupta, Devashish Das
1
Gupta, Rajeev
1
Hadjimarcou, John
1
He, Jiaxun
1
Jang, Hayeun
1
Jang, Ju Yeun
1
Jiménez, Fernando R.
1
Kamboj, Shampy
1
Kaushik, Arun Kumar
1
Khan, Muhammad Asif
1
Kim, Do Yuon
1
Kim, Youngseon
1
Klabi, Fethi
1
Kumar, Vikas
1
Lee, Michael S.W.
1
Miocevic, Dario
1
Pellegrini, Massimiliano M.
1
Qiao, Fei
1
Quaye, Emmanuel Silva
1
Quintanilla, Claudia
1
Rialti, Riccardo
1
Sharma, Manika
1
Sindhwani, Rahul
1
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Published in...
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Journal of global marketing
The journal of brand management : an international journal
290
Journal of business research : JBR
283
The journal of product & brand management
199
Journal of retailing and consumer services
167
Psychology & marketing
77
European journal of marketing : EJM
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Asia Pacific journal of marketing and logistics
46
Journal of marketing
46
Marketing letters : a journal of research in marketing
41
Journal of advertising research
39
Journal of strategic marketing
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
International journal of hospitality management
33
Journal of international consumer marketing
32
Business horizons
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of the Academy of Marketing Science
30
Journal of marketing management : MM
29
Journal of promotion management : JPM
29
European journal of marketing
28
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
International journal of consumer studies
26
Journal of retailing
26
International marketing review
25
Journal of promotion management : innovations in planning and applied research
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
Journal of international marketing
23
International journal of advertising : the review of marketing communications
22
International journal of market research
22
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ECONIS (ZBW)
25
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1
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25
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date (oldest first)
1
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
2
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
3
The impact of nostalgia on brand resurrection and iconness : the importance of being local
Gonzalez-Cavazos, Beatriz
;
Quintanilla, Claudia
;
Ayala, …
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 396-416
Persistent link: https://www.econbiz.de/10014390337
Saved in:
4
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
5
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
6
Effect of CEO recognition on brand sympathy through consumer product perception : a comparative analysis of Japanese and U.S. consumers
Furukawa, Hiroyasu
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10013361595
Saved in:
7
The impact of brand transposition strategies and firm type on consumer ratings of brand : an analytical study of cosmetic brands
Zhu, Ying
;
Zhang, Alice
;
He, Jiaxun
;
Wang, Yong Jian
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012483621
Saved in:
8
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
9
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
10
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
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