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~isPartOf:"Journal of global marketing"
~subject:"Brand"
~subject:"Celebrity-Werbung"
~subject:"Direktmarketing"
~subject:"Marketing management"
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Brand
Celebrity-Werbung
Direktmarketing
Marketing management
Advertising effects
33
Werbewirkung
33
Advertising
24
Werbung
23
Consumer behaviour
18
Konsumentenverhalten
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Brand image
8
Markenimage
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Brand management
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Marketingmanagement
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advertising
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culture
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Um, Nam-hyun
2
Athaide, Gerard A.
1
Bagdare, Shilpa
1
Bakir, Aysen
1
Biswas, Somdutta
1
Chen, Huan
1
Choi, Jin-A.
1
Darmawan, Ida
1
DelVecchio, Devon
1
Desmarais, Fabrice
1
Elliott, Roger M.
1
Grier, Sonya A.
1
Guptha, Ch. Abhinav
1
Huh, Jisu
1
Hussain, Mahmood
1
Jae, Haeran
1
Johnson, Guillaume D.
1
Klink, Richard R.
1
Lewis, Robert
1
Malik, Garima
1
O'Donnell, Kathleen
1
Qiao, Fei
1
Roy, Subhadip
1
Schimmelpfennig, Christian
1
Wang, Ye
1
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Journal of global marketing
Journal of business research : JBR
47
Journal of marketing communications
46
Journal of promotion management : JPM
33
Psychology & marketing
32
International journal of advertising : the review of marketing communications
31
Journal of advertising research
30
The journal of product & brand management
29
International journal of advertising : the quarterly review of marketing communications
28
Health marketing quarterly
24
Journal of retailing and consumer services
22
Journal of promotion management : innovations in planning and applied research
21
Journal of advertising : official publication of the American Academy of Advertising
20
The journal of brand management : an international journal
19
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Marketing letters : a journal of research in marketing
16
SpringerLink / Bücher
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
European journal of marketing : EJM
13
International journal of internet marketing and advertising : IJIMA
13
International journal of sports marketing & sponsorship
12
Journal of the Academy of Marketing Science
12
Asia Pacific journal of marketing and logistics
11
Marketing : ZFP ; journal of research and management
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Marketing intelligence & planning
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Cogent business & management
8
Faculty & research / Insead : working paper series
8
Journal of marketing
8
Journal of marketing management : MM
8
The journal of consumer marketing
8
Journal of international consumer marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of marketing research : JMR
7
Journal of strategic marketing
7
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
7
Global business review
6
Journal of current issues and research in advertising
6
Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
14
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1
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
2
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
3
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
4
The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
Saved in:
5
Culture and the star-power strategy : comparing American and Korean response to celebrity-endorsed advertising
Choi, Jin-A.
;
Lewis, Robert
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10011779365
Saved in:
6
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
7
Global issues in selecting athlete endorsers for national markets : a macroinvestigation
Desmarais, Fabrice
- In:
Journal of global marketing
27
(
2014
)
5
,
pp. 308-328
Persistent link: https://www.econbiz.de/10010428066
Saved in:
8
Impact of celebrity endorsements and brand mascots on consumer buying behavior
Malik, Garima
;
Guptha, Ch. Abhinav
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 128-143
Persistent link: https://www.econbiz.de/10010380436
Saved in:
9
The role of culture in creative execution in celebrity endorsement : the cross-cultural study
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 155-172
Persistent link: https://www.econbiz.de/10010189495
Saved in:
10
Effects of negative brand information : measuring impact of celebrity identification and brand commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
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