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~isPartOf:"Journal of global marketing"
~subject:"Brand"
~subject:"Marketing management"
~subject:"Print advertising"
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Brand
Marketing management
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Advertising effects
33
Werbewirkung
33
Advertising
24
Werbung
23
Consumer behaviour
18
Konsumentenverhalten
18
Brand image
8
Markenimage
8
Brand management
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advertising
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culture
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Meurs, Frank van
2
Athaide, Gerard A.
1
Bakir, Aysen
1
Chen, Huan
1
Darmawan, Ida
1
Elliott, Roger M.
1
Gerritsen, Marinel
1
Grier, Sonya A.
1
Heuvel, Jauke van den
1
Hooft Comajuncosas, Andreu van
1
Hornikx, Jos
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Huh, Jisu
1
Janssen, Anne
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Johnson, Guillaume D.
1
Klink, Richard R.
1
Korzilius, Hubert
1
Nickerson, Catherine
1
Qiao, Fei
1
Schimmelpfennig, Christian
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Um, Nam-hyun
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Journal of global marketing
Journal of business research : JBR
45
Journal of marketing communications
41
Journal of advertising research
27
International journal of advertising : the quarterly review of marketing communications
26
International journal of advertising : the review of marketing communications
24
Journal of advertising : official publication of the American Academy of Advertising
24
The journal of product & brand management
24
Journal of promotion management : JPM
23
Psychology & marketing
19
The journal of brand management : an international journal
16
Journal of promotion management : innovations in planning and applied research
15
Journal of retailing and consumer services
14
European journal of marketing : EJM
13
SpringerLink / Bücher
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of the Academy of Marketing Science
11
Marketing : ZFP ; journal of research and management
11
International journal of internet marketing and advertising : IJIMA
10
Journal of current issues and research in advertising : JCIRA
10
Asia Pacific journal of marketing and logistics
9
Marketing letters : a journal of research in marketing
9
Faculty & research / Insead : working paper series
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of international consumer marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
The journal of consumer marketing
8
Journal of marketing research : JMR
7
Australasian marketing journal
6
Journal of marketing
6
Journal of marketing theory and practice
6
The marketing review
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
6
A master class in brand planning : the timeless works of Stephen King
5
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Cogent business & management
5
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
International advertising and communication : current insights and empirical findings
5
Marketing intelligence & planning
5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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ECONIS (ZBW)
9
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date (oldest first)
1
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
2
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
3
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
4
The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
Saved in:
5
Effects of negative brand information : measuring impact of celebrity identification and brand commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
6
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
7
Creating global brand names : the use of sound symbolism
Athaide, Gerard A.
;
Klink, Richard R.
- In:
Journal of global marketing
25
(
2012
)
4
,
pp. 202-212
Persistent link: https://www.econbiz.de/10009725933
Saved in:
8
English in product advertisements in non-english-speaking countries in Western Europe : product image and comprehension of the text
Gerritsen, Marinel
;
Nickerson, Catherine
;
Hooft …
- In:
Journal of global marketing
23
(
2010
)
4
,
pp. 349-365
Persistent link: https://www.econbiz.de/10008701377
Saved in:
9
Conceptualizing multicultural advertising effects in the "New" South Africa
Johnson, Guillaume D.
;
Elliott, Roger M.
;
Grier, Sonya A.
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 189-207
Persistent link: https://www.econbiz.de/10008652534
Saved in:
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