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~isPartOf:"Journal of global marketing"
~subject:"Brand"
~subject:"Marketing management"
~subject:"Werbung"
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Search: subject_exact:"Recognition test"
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Brand
Marketing management
Werbung
Advertising effects
33
Werbewirkung
33
Advertising
24
Consumer behaviour
18
Konsumentenverhalten
18
Brand image
8
Markenimage
8
Brand management
7
Celebrity endorsement
7
Celebrity-Werbung
7
Markenführung
7
Cultural identity
6
Kulturelle Identität
6
Internet marketing
5
Online-Marketing
5
India
4
Indien
4
International marketing
4
Internationales Marketing
4
Marketingmanagement
4
advertising
4
culture
4
Designation of origin
3
Herkunftsbezeichnung
3
Print advertising
3
Printwerbung
3
Psychology of advertising
3
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Social web
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Werbepsychologie
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Arzneimittel
2
Athletes
2
China
2
Comparison
2
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2
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26
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26
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Desmarais, Fabrice
2
Hornikx, Jos
2
Um, Nam-hyun
2
Abu Farha, Allam K.
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
Arora, Nilesh
1
Athaide, Gerard A.
1
Bakir, Aysen
1
Billore, Aditya
1
Boyle, Brett
1
Butt, Irfan
1
Chen, Huan
1
Chetioui, Youssef
1
Choi, Jin-A.
1
Czarnecka, Barbara
1
Darmawan, Ida
1
DelVecchio, Devon
1
Dodoo, Naa Amponsah
1
Elliott, Roger M.
1
Ghanem, Salma
1
Grier, Sonya A.
1
Gupta, Manali
1
Heuvel, Jauke van den
1
Huh, Jisu
1
Jae, Haeran
1
Janssen, Anne
1
Jayasimha, K. R.
1
Johnson, Guillaume D.
1
Ju, Ilyoung
1
Kalliny, Morris
1
Klink, Richard R.
1
Koku, Paul Sergius
1
Lalwani, Ashok K.
1
Lebdaoui, Hind
1
Lewis, Robert
1
Ling, Pee Beng
1
Liébana-Cabanillas, Francisco
1
Lwin, May O.
1
Manrai, Ajay K.
1
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Journal of global marketing
International journal of advertising : the review of marketing communications
170
Journal of business research : JBR
133
Journal of marketing communications
130
International journal of advertising : the quarterly review of marketing communications
129
Journal of advertising : official publication of the American Academy of Advertising
114
Journal of advertising research
107
Journal of promotion management : JPM
65
Journal of promotion management : innovations in planning and applied research
62
Psychology & marketing
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
International journal of internet marketing and advertising : IJIMA
45
Journal of retailing and consumer services
43
European journal of marketing : EJM
38
Journal of current issues and research in advertising : JCIRA
37
Health marketing quarterly
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
The journal of product & brand management
29
Marketing letters : a journal of research in marketing
28
Journal of current issues and research in advertising
26
Journal of marketing research : JMR
26
Young consumers : insight and ideas for responsible marketers
26
SpringerLink / Bücher
25
Journal of advertising
24
Journal of marketing
23
Marketing : ZFP ; journal of research and management
23
Asia Pacific journal of marketing and logistics
22
The journal of consumer marketing
22
Journal of international consumer marketing
21
Journal of the Academy of Marketing Science
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
International journal of pharmaceutical and healthcare marketing : IJPHM
20
The journal of brand management : an international journal
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of marketing research
17
Quantitative marketing and economics : QME
17
International journal of consumer studies
16
Cogent business & management
15
International journal of hospitality management
15
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ECONIS (ZBW)
26
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1
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
2
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
3
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
4
Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology
Al-Kwifi, Osama Sam
;
Koku, Paul Sergius
;
Abu Farha, Allam K.
- In:
Journal of global marketing
35
(
2022
)
5
,
pp. 349-367
Persistent link: https://www.econbiz.de/10013466114
Saved in:
5
Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef
;
Butt, Irfan
;
Lebdaoui, Hind
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
Saved in:
6
Instagram advertising among young consumers in wearable fitness trackers : the moderating role of technology acceptance factors
Gupta, Manali
;
Sinha, Neena
;
Singh, Pratibha
; …
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 411-432
Persistent link: https://www.econbiz.de/10012695208
Saved in:
7
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
8
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
Saved in:
9
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
10
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
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