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~isPartOf:"Journal of global marketing"
~subject:"Brand image"
~subject:"Internet marketing"
~subject:"Web 2.0 technologies"
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Search: subject_exact:"Online marketing"
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Brand image
Internet marketing
Web 2.0 technologies
Online-Marketing
24
Consumer behaviour
18
Konsumentenverhalten
18
Social Web
16
Social web
16
Brand management
8
Markenführung
8
Beziehungsmarketing
7
China
7
Relationship marketing
7
Online retailing
6
Online-Handel
6
Viral marketing
6
Virales Marketing
6
Advertising
5
Advertising effects
5
Werbewirkung
5
Werbung
5
Markenimage
4
Brand
3
E-commerce
3
Electronic Commerce
3
Markenartikel
3
Social media
3
social media marketing
3
Brand loyalty
2
Cultural identity
2
Customer satisfaction
2
India
2
Indien
2
Kulturelle Identität
2
Kundenzufriedenheit
2
Luxury goods
2
Luxusgüter
2
Markentreue
2
Online brand communities
2
Website
2
brand loyalty
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24
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Sun, Qin
2
Arora, Nilesh
1
Bentley, Kara
1
Bhattacharya, Arijit
1
Butt, Irfan
1
Cheah, Chee Wei
1
Chen, Huan
1
Chetioui, Youssef
1
Chu, Charlene
1
Ciappei, Cristiano
1
Dahiya, Rekha
1
Gai, Lili
1
Gayatri
1
Goon, Serena Wooi-U
1
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1
Gupta, Devashish Das
1
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1
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1
Hassan, Ahmed A. M.
1
Jiang, Tao
1
Kaur, Kulwinder
1
Kaushik, Arun Kumar
1
Khaki, Aijaz Ahmad
1
Khan, Tawseeq Ali
1
Kian Yeik Koay
1
Kim, Yoojung
1
Kumar, Aman
1
Kumar, Vikas
1
Kwon, Ohyoon
1
Lebdaoui, Hind
1
Liébana-Cabanillas, Francisco
1
Manrai, Ajay K.
1
Moon, Jangho
1
Nistor, Cristina
1
Pehlivan, Ekin
1
Pellegrini, Massimiliano M.
1
Qiao, Fei
1
Qureshi, Ishtiaq Hussain
1
Rana, Meghna
1
Rialti, Riccardo
1
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Published in...
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Journal of global marketing
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Springer eBook Collection
65
Electronic commerce research
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
45
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
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ECONIS (ZBW)
24
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24
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1
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
2
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
3
Social media marketing and its influence on the performance of micro, small, and medium-sized tourism enterprises : mediation of innovation capabilities
Khaki, Aijaz Ahmad
;
Khan, Tawseeq Ali
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10014515026
Saved in:
4
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
5
How do perceived social media marketing activities foster purchase intentions? : a multiple sequential mediation model
Kian Yeik Koay
;
Cheah, Chee Wei
;
Goon, Serena Wooi-U
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10014321513
Saved in:
6
Factors driving social media engagement on Instagram : evidence from an emerging market
Wahid, Risqo M.
;
Gunarto, Muji
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 169-191
Persistent link: https://www.econbiz.de/10013361601
Saved in:
7
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
8
Instagram advertising among young consumers in wearable fitness trackers : the moderating role of technology acceptance factors
Gupta, Manali
;
Sinha, Neena
;
Singh, Pratibha
; …
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 411-432
Persistent link: https://www.econbiz.de/10012695208
Saved in:
9
What motivates consumers to write online reviews? : qualitative research in the Indian cultural context
Kaur, Kulwinder
;
Tejinderpal Singh
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 170-188
Persistent link: https://www.econbiz.de/10012584509
Saved in:
10
Social media engagement for global influencers
Bentley, Kara
;
Chu, Charlene
;
Nistor, Cristina
; …
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 205-219
Persistent link: https://www.econbiz.de/10012584511
Saved in:
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