What motivates consumers to write online reviews? : qualitative research in the Indian cultural context
Year of publication: |
2021
|
---|---|
Authors: | Kaur, Kulwinder ; Tejinderpal Singh |
Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 34.2021, 3, p. 170-188
|
Subject: | antecedents of online reviews | culture | customer feedback | electronic word-of-mouth | Indian consumers | Online reviews | Indien | India | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Kulturelle Identität | Cultural identity | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Personalisierung | Personalization |
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