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~isPartOf:"Journal of global marketing"
~subject:"Brand image"
~subject:"Relationship marketing"
~subject:"Web 2.0 technologies"
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Search: subject_exact:"Online marketing"
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Brand image
Relationship marketing
Web 2.0 technologies
Internet marketing
24
Online-Marketing
24
Consumer behaviour
18
Konsumentenverhalten
18
Social Web
16
Social web
16
Brand management
8
Markenführung
8
Beziehungsmarketing
7
China
7
Online retailing
6
Online-Handel
6
Viral marketing
6
Virales Marketing
6
Advertising
5
Advertising effects
5
Werbewirkung
5
Werbung
5
Markenimage
4
Brand
3
E-commerce
3
Electronic Commerce
3
Markenartikel
3
Social media
3
social media marketing
3
Brand loyalty
2
Cultural identity
2
Customer satisfaction
2
India
2
Indien
2
Kulturelle Identität
2
Kundenzufriedenheit
2
Luxury goods
2
Luxusgüter
2
Markentreue
2
Online brand communities
2
Website
2
brand loyalty
2
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Article
11
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11
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English
11
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Arora, Nilesh
1
Bhattacharya, Arijit
1
Cheah, Chee Wei
1
Ciappei, Cristiano
1
Goon, Serena Wooi-U
1
Gunarto, Muji
1
Gupta, Devashish Das
1
Gupta, Rajeev
1
Hassan, Ahmed A. M.
1
Kaushik, Arun Kumar
1
Kian Yeik Koay
1
Kim, Yoojung
1
Kumar, Vikas
1
Kwon, Ohyoon
1
Moon, Jangho
1
Pellegrini, Massimiliano M.
1
Qureshi, Ishtiaq Hussain
1
Rana, Meghna
1
Rialti, Riccardo
1
Rusetski, Alexander
1
Shah, Ali M.
1
Sindhwani, Rahul
1
Srivastava, Manjari
1
Strebinger, Andreas
1
Sun, Qin
1
Sung, Yongjun
1
Verma, Sanjeev
1
Wahid, Risqo M.
1
Wang, Jia
1
Xu, Bing
1
Zahoor, Syed Zeeshan
1
Zollo, Lamberto
1
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Published in...
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Journal of global marketing
Journal of business research : JBR
98
Journal of retailing and consumer services
68
International journal of internet marketing and advertising : IJIMA
65
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
The journal of product & brand management
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
The journal of brand management : an international journal
29
International journal of electronic marketing and retailing : IJEMR
28
Marketing intelligence & planning
27
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of marketing communications
26
Journal of promotion management : innovations in planning and applied research
25
Journal of internet commerce
20
Business horizons
19
Cogent business & management
19
Journal of strategic marketing
18
Tourism management : research, policies, practice
18
International journal of technology marketing : IJTMkt
17
SpringerLink / Bücher
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
International journal of e-business research : an official publication of the Information Resources Management Association
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
International journal of advertising : the review of marketing communications
14
International journal of hospitality management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing management : MM
14
Asia Pacific journal of marketing and logistics
13
Journal of advertising research
13
Journal of the Academy of Marketing Science
13
Technological forecasting & social change : an international journal
13
International journal of business information systems : IJBIS
12
Journal of marketing
12
Journal of promotion management : JPM
12
Tourism management perspectives : TMP
12
Journal of fashion marketing and management
11
The service industries journal
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
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ECONIS (ZBW)
11
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
3
How do perceived social media marketing activities foster purchase intentions? : a multiple sequential mediation model
Kian Yeik Koay
;
Cheah, Chee Wei
;
Goon, Serena Wooi-U
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10014321513
Saved in:
4
Factors driving social media engagement on Instagram : evidence from an emerging market
Wahid, Risqo M.
;
Gunarto, Muji
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 169-191
Persistent link: https://www.econbiz.de/10013361601
Saved in:
5
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
6
Customer experience in online shopping : a structural modeling approach
Bhattacharya, Arijit
;
Srivastava, Manjari
;
Verma, Sanjeev
- In:
Journal of global marketing
32
(
2019
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10012201003
Saved in:
7
Social media and purchasing behavior : a study of the mediating effect of customer relationships
Shah, Ali M.
;
Zahoor, Syed Zeeshan
;
Qureshi, Ishtiaq Hussain
- In:
Journal of global marketing
32
(
2019
)
2
,
pp. 93-115
Persistent link: https://www.econbiz.de/10012201014
Saved in:
8
Mobile social commerce : current state and future directions
Sun, Qin
;
Xu, Bing
- In:
Journal of global marketing
32
(
2019
)
5
,
pp. 306-318
Persistent link: https://www.econbiz.de/10012201053
Saved in:
9
Prioritizing geo-references : a content analysis of the websites of leading global luxury fashion brands
Strebinger, Andreas
;
Rusetski, Alexander
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 282-297
Persistent link: https://www.econbiz.de/10011654425
Saved in:
10
Exploring the antecedents of brand loyalty and electronic word of mouth in social-media-based brand communities : do gender differences matter?
Rialti, Riccardo
;
Zollo, Lamberto
;
Pellegrini, …
- In:
Journal of global marketing
30
(
2017
)
3
,
pp. 147-160
Persistent link: https://www.econbiz.de/10011779432
Saved in:
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