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Journal of global marketing
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-Cat. No RG 23-71/1983 E.
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Adoption of environment-friendly cars : direct vis-à-vis mediated effects of government incentives and consumers' environmental concern across global car markets
Chu, Wujin
;
Baumann, Chris
;
Hamin, Hamin
;
Hoadley, Susan
- In:
Journal of global marketing
31
(
2018
)
4
,
pp. 282-291
Persistent link: https://www.econbiz.de/10011963140
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2
Investigating the relationship among desired, actual, and perceptual positioning strategies of Indian car brands
Diwan, Saloni Pawan
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 314-323
Persistent link: https://www.econbiz.de/10011654450
Saved in:
3
The effect of brand credibility on consumers’ brand purchase intention in emerging economies : the moderating role of brand awareness and brand image
Wang, Xuehua
;
Yang, Zhilin
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 177-188
Persistent link: https://www.econbiz.de/10008652537
Saved in:
4
The impacts of brand personality and congruity on purchase intention : evidence from the Chinese mainland's automobile market
Wang, Xuehua
;
Yang, Zhilin
;
Liu, Ning Rong
- In:
Journal of global marketing
22
(
2009
)
3
,
pp. 199-215
Persistent link: https://www.econbiz.de/10003871451
Saved in:
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