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~isPartOf:"Journal of global marketing"
~subject:"Formation"
~subject:"Internacionalizacija"
~subject:"International marketing"
~subject:"Marketing"
~subject:"Marketingas"
~subject:"Retro brand"
~subject:"Tarptautinis marketingas"
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Formation
Internacionalizacija
International marketing
Marketing
Marketingas
Retro brand
Tarptautinis marketingas
Internationales Marketing
111
Consumer behaviour
106
Konsumentenverhalten
106
Brand management
56
Markenführung
56
Brand image
48
Markenimage
48
Marketing management
43
Marketingmanagement
43
China
36
Beziehungsmarketing
33
Relationship marketing
33
USA
32
United States
32
Social Web
27
Social web
27
Welt
27
World
27
Internet marketing
24
Online-Marketing
24
Brand
23
Markenartikel
22
Globalisierung
20
Globalization
20
Advertising effects
19
Cultural identity
19
Kulturelle Identität
19
Werbewirkung
19
Advertising
18
India
18
Indien
18
Emerging economies
17
Schwellenländer
17
Viral marketing
17
Virales Marketing
17
Werbung
17
Designation of origin
15
Herkunftsbezeichnung
15
Customer satisfaction
14
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Article
116
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3
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119
Aufsatz in Zeitschrift
119
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Collection of articles of several authors
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2
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English
119
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Manrai, Ajay K.
11
Aashish, Kumar
2
Blankson, Charles
2
Hornikx, Jos
2
Kara, Ali
2
Knight, Gary A.
2
Okoroafo, Sam C.
2
Poon, Patrick
2
Raman, Prashant
2
Adams, Russell
1
Adiwijaya, Karto
1
Aggarwal, Raj
1
Akhter, Humayun
1
Al-Hajla, Ali Homaid
1
Albaum, Gerald S.
1
Amonrat Thoumrungroje
1
Andaleeb, Syed S.
1
Apil, Ali Riza
1
Ar, Aybeniz Akdeniz
1
Bae, Young Han
1
Bang, Nguyen
1
Barker, A. T.
1
Beamish, Paul W.
1
Becker, Thomas H.
1
Bennett, Peter D.
1
Bianchi, Constanza
1
Boddewyn, Jean J.
1
Borgia, Daniel
1
Brennan, Ross
1
Burgers, William P.
1
Bélisle-Pipon, Jean-Christophe
1
Cai, Zhenyao
1
Calantone, Roger J.
1
Castro Aristizabal, Geovanny
1
Chadraba, Petr
1
Chan, Tsang-sing
1
Chang, Tung-zong
1
Chen, Chien-wei
1
Chen, Jai-sheng
1
Chen, Yi-min
1
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Published in...
All
Journal of global marketing
SpringerLink / Bücher
425
Journal of business research : JBR
262
Journal of Food Distribution Research
205
Europäische Hochschulschriften / 5
165
Industrial marketing management : the international journal for industrial and high-tech firms
150
International marketing review
144
Springer eBook Collection
136
Journal of international marketing
125
Journal of Agricultural and Applied Economics
123
European journal of marketing : EJM
104
Springer eBook Collection / Business and Economics
92
International Food and Agribusiness Management Review
89
Journal of marketing management : MM
81
Agricultural Economics Reports
80
Amber Waves
80
Lehrbuch
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
Gabler Edition Wissenschaft
78
Journal of marketing
74
farmdoc daily
74
Journal of the Academy of Marketing Science
73
Review of Marketing and Agricultural Economics
72
Agricultural and Resource Economics Review
69
Journal of marketing education : JME
67
EB Series
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Journal of macromarketing : examining the interactions among markets, marketing, and society
64
Journal of Agribusiness
63
Economics Papers from University Paris Dauphine
61
2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
60
Australian Journal of Agricultural Economics
60
Marketing intelligence & planning
60
Marketing theory
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Staff Papers / Department of Agricultural, Food and Resource Economics, Michigan State University
59
Food Security Collaborative Working Papers
57
Arbeitspapier / Institut für Marketing, Universität Mannheim
55
The journal of business & industrial marketing
54
2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota
53
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ECONIS (ZBW)
119
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1
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10
of
119
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date (oldest first)
1
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
2
The effects of market orientation and proactive orientation on the export performance of South African SMEs
Robb, Charles Arthur
;
Stephens, Aaron Rae
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 392-410
Persistent link: https://www.econbiz.de/10012695207
Saved in:
3
Do consumers follow their heart or mind when purchasing global brands? : empirical insights
Naseem, Nayyer
;
Yaprak, Attila
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10013549994
Saved in:
4
Does
marketing
ambidexterity boost
marketing
performance? : empirical evidence in Indonesia's consumer goods
Adiwijaya, Karto
;
Wahyuni, Sari
;
Gayatri, Gita
;
Mussry, …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 266-288
Persistent link: https://www.econbiz.de/10012292811
Saved in:
5
Analyzing the association between bottom of the pyramid (BoP) and export performance in born global firms : a FGLS model approval between 2011 and 2021
Escandon-Barbosa, Diana
;
Castro Aristizabal, Geovanny
; …
- In:
Journal of global marketing
36
(
2023
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10014321500
Saved in:
6
New research on designing elements of an international
marketing
mix : editorial
Manrai, Ajay K.
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 137-138
Persistent link: https://www.econbiz.de/10012201017
Saved in:
7
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
8
Understanding the interplay between brand globalness and localness among homegrown and foreign global brands in South Korea
Tsai, Wanhsiu Sunny
;
Tao, Weiting
;
Liu, Yu
;
Lee, Yeunjae
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012483618
Saved in:
9
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
10
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
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