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~isPartOf:"Journal of global marketing"
~subject:"Herkunftsbezeichnung"
~subject:"Markenführung"
~subject:"Print advertising"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Herkunftsbezeichnung
Markenführung
Print advertising
Werbung
Advertising effects
33
Werbewirkung
33
Advertising
24
Consumer behaviour
18
Konsumentenverhalten
18
Brand image
8
Markenimage
8
Brand management
7
Celebrity endorsement
7
Celebrity-Werbung
7
Cultural identity
6
Kulturelle Identität
6
Internet marketing
5
Online-Marketing
5
India
4
Indien
4
International marketing
4
Internationales Marketing
4
Marketing management
4
Marketingmanagement
4
advertising
4
culture
4
Designation of origin
3
Printwerbung
3
Psychology of advertising
3
Social Web
3
Social web
3
Werbepsychologie
3
Arzneimittel
2
Athletes
2
Brand
2
China
2
Comparison
2
Culture
2
Direct marketing
2
Direktmarketing
2
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Article
28
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28
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English
28
Author
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Desmarais, Fabrice
2
Hornikx, Jos
2
Meurs, Frank van
2
Um, Nam-hyun
2
Abu Farha, Allam K.
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
Arora, Nilesh
1
Bagdare, Shilpa
1
Bakir, Aysen
1
Billore, Aditya
1
Boyle, Brett
1
Butt, Irfan
1
Chen, Huan
1
Chetioui, Youssef
1
Choi, Jin-A.
1
Czarnecka, Barbara
1
Darmawan, Ida
1
DelVecchio, Devon
1
Dodoo, Naa Amponsah
1
Gerritsen, Marinel
1
Ghanem, Salma
1
Gupta, Manali
1
Guptha, Ch. Abhinav
1
Heuvel, Jauke van den
1
Hooft Comajuncosas, Andreu van
1
Huh, Jisu
1
Jae, Haeran
1
Janssen, Anne
1
Jayasimha, K. R.
1
Ju, Ilyoung
1
Kalliny, Morris
1
Koku, Paul Sergius
1
Korzilius, Hubert
1
Lalwani, Ashok K.
1
Lebdaoui, Hind
1
Lewis, Robert
1
Ling, Pee Beng
1
Liébana-Cabanillas, Francisco
1
Lwin, May O.
1
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Published in...
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Journal of global marketing
International journal of advertising : the review of marketing communications
178
Journal of business research : JBR
144
International journal of advertising : the quarterly review of marketing communications
143
Journal of marketing communications
131
Journal of advertising : official publication of the American Academy of Advertising
119
Journal of advertising research
112
Journal of promotion management : JPM
71
Journal of promotion management : innovations in planning and applied research
64
Psychology & marketing
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
International journal of internet marketing and advertising : IJIMA
47
Journal of retailing and consumer services
44
Journal of current issues and research in advertising : JCIRA
43
European journal of marketing : EJM
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of marketing research : JMR
35
The journal of product & brand management
34
Health marketing quarterly
31
Marketing letters : a journal of research in marketing
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
SpringerLink / Bücher
29
Journal of current issues and research in advertising
28
The journal of brand management : an international journal
27
Marketing : ZFP ; journal of research and management
26
Young consumers : insight and ideas for responsible marketers
26
Journal of marketing
25
Journal of advertising
24
Journal of international consumer marketing
24
Asia Pacific journal of marketing and logistics
22
Marketing intelligence & planning
22
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of consumer marketing
21
Journal of marketing research
20
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Journal of the Academy of Marketing Science
19
International journal of hospitality management
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
International journal of consumer studies
17
Quantitative marketing and economics : QME
17
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ECONIS (ZBW)
28
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1
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
2
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
3
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
4
Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology
Al-Kwifi, Osama Sam
;
Koku, Paul Sergius
;
Abu Farha, Allam K.
- In:
Journal of global marketing
35
(
2022
)
5
,
pp. 349-367
Persistent link: https://www.econbiz.de/10013466114
Saved in:
5
Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef
;
Butt, Irfan
;
Lebdaoui, Hind
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
Saved in:
6
Instagram advertising among young consumers in wearable fitness trackers : the moderating role of technology acceptance factors
Gupta, Manali
;
Sinha, Neena
;
Singh, Pratibha
; …
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 411-432
Persistent link: https://www.econbiz.de/10012695208
Saved in:
7
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
8
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
Saved in:
9
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
10
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
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