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~isPartOf:"Journal of global marketing"
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Brand image
64
Consumer behaviour
64
Konsumentenverhalten
64
Markenimage
64
Brand management
56
Markenführung
56
Brand
25
Markenartikel
24
Designation of origin
19
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19
China
17
International marketing
11
Internationales Marketing
11
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10
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10
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10
Werbewirkung
10
Rules of origin
9
Ursprungsregeln
9
India
8
Indien
8
Internet marketing
8
Marketing management
8
Marketingmanagement
8
Online-Marketing
8
Beziehungsmarketing
7
Confidence
7
Relationship marketing
7
Vertrauen
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Emerging economies
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Globalisierung
6
Globalization
6
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country of origin
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Advertising
5
purchase intention
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Automotive industry
4
Corporate Social Responsibility
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Corporate social responsibility
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Aichner, Thomas
3
Coletti, Paolo
3
Wang, Xuehua
3
Yang, Zhilin
3
Aashish, Kumar
2
Kaynak, Erdener
2
Klabi, Fethi
2
Li, Fuan
2
Meurs, Frank van
2
Raman, Prashant
2
Sun, Qin
2
Wilken, Robert
2
Al-Hajla, Ali Homaid
1
Alon, Ilan
1
Alvarado-Herrera, Alejandro
1
Athaide, Gerard A.
1
Ayala, Edgardo
1
Bagdare, Shilpa
1
Bandyopadhyay, Chinmoy
1
Bang, Nguyen
1
Behl, Abhishek
1
Bhardwaj, Vertica
1
Billore, Aditya
1
Cardona, Adolfo Rudy
1
Chan, Elisa K.
1
Chan, Fong Yee
1
Chan, Kenny K.
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1
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1
Chaudhuri, Ranjan
1
Cheah, Chee Wei
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1
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1
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1
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1
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1
Chung, Jae-eun
1
Ciappei, Cristiano
1
Coelho, Arnaldo
1
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Journal of global marketing
Journal of business research : JBR
791
The journal of brand management : an international journal
672
The journal of product & brand management
421
Journal of retailing and consumer services
387
SpringerLink / Bücher
360
Psychology & marketing
212
European journal of marketing : EJM
170
Asia Pacific journal of marketing and logistics
145
Journal of marketing research : JMR
139
Journal of marketing management : MM
136
Journal of advertising research
134
Journal of marketing communications
134
International journal of hospitality management
132
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Journal of marketing
128
Journal of strategic marketing
126
Tourism management : research, policies, practice
125
Industrial marketing management : the international journal for industrial and high-tech firms
123
Marketing intelligence & planning
123
Journal of travel and tourism marketing
118
Journal of the Academy of Marketing Science
106
The IUP journal of brand management : IJBRM
106
Journal of fashion marketing and management
101
Marketing letters : a journal of research in marketing
98
Innovatives Markenmanagement
95
Springer eBook Collection
95
Journal of international consumer marketing
94
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Research
90
The journal of consumer marketing
88
International marketing review
86
International journal of advertising : the quarterly review of marketing communications
85
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
Journal of promotion management : innovations in planning and applied research
82
The Trademark reporter
82
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
International journal of advertising : the review of marketing communications
78
Journal of retailing
78
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ECONIS (ZBW)
81
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81
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date (oldest first)
1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
3
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
4
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
5
The impact of nostalgia on brand resurrection and iconness : the importance of being local
Gonzalez-Cavazos, Beatriz
;
Quintanilla, Claudia
;
Ayala, …
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 396-416
Persistent link: https://www.econbiz.de/10014390337
Saved in:
6
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
7
Do consumers really care about aspects of corporate social responsibility when developing attitudes toward a brand?
Vera, Jorge
;
Alvarado-Herrera, Alejandro
; …
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 193-207
Persistent link: https://www.econbiz.de/10013361602
Saved in:
8
Luxury consumption tendency : a comparative study between Chinese and Portuguese consumers
Ma, Marco Haozhe
;
Coelho, Arnaldo
- In:
Journal of global marketing
37
(
2024
)
3
,
pp. 175-193
Persistent link: https://www.econbiz.de/10015050009
Saved in:
9
Exploring human-centric attributes of smartphone set and their influence on brand advocacy by the customers : testing the moderating role of gender identity
Chowdhury, Tamgid Ahmed
;
Naheed, Shahneela
;
Idrish, Sherina
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10014515028
Saved in:
10
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
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