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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of international consumer marketing"
~subject:"Luxusgüter"
~subject:"Markenimage"
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Luxusgüter
Markenimage
Fashion
21
Mode
21
Consumer behaviour
15
Konsumentenverhalten
15
Luxury goods
11
Brand management
10
Markenführung
10
Bekleidungsindustrie
5
Clothing industry
5
Brand image
3
Marketing management
3
Marketingmanagement
3
Personality psychology
3
Persönlichkeitspsychologie
3
fashion
3
purchase intention
3
Australia
2
Australien
2
Bekleidung
2
Beziehungsmarketing
2
Brand
2
Clothing
2
Customer value
2
Emotion
2
Interdependent preferences
2
Kundenwert
2
Markenartikel
2
Nachfrageinterdependenz
2
Nachhaltigkeit
2
Relationship marketing
2
Social status
2
Sozialer Status
2
Sustainability
2
Textile distribution
2
Textilhandel
2
consumer behavior
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customer equity
2
fashion industry
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11
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English
11
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Ko, Eunju
2
Al-Mutawa, Fajer Saleh
1
AlJuma, Doha Husain Makki
1
Almutawaa, Doha Saleh
1
Chen, Chihchien
1
Chen, Jia
1
Cheong, Edith
1
Correia, Antónia
1
Jain, Sheetal
1
Kashif, Muhammad
1
Kim, Esther L.
1
Kim, Kyung Hoon
1
Kim, Soyoung
1
Kin, Kyulim
1
Kozak, Metin
1
Lee, Hojae
1
Lee, Mi-ah
1
Lee, Sanghoon
1
Mattila, Pekka
1
M’Saad, Bouthaina
1
Peshkova, Anna
1
Phau, Ian
1
Platania, Silvia Maria
1
Pons, Frank
1
Saini, Aarti
1
Schuckert, Markus
1
Souiden, Nizar
1
Urkmez, Taylan
1
Wagner, Ralf
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of international consumer marketing
Journal of fashion marketing and management
48
Journal of business research : JBR
28
Journal of global fashion marketing : JGfM
23
Journal of retailing and consumer services
20
Psychology & marketing
8
The journal of brand management : an international journal
8
Cogent business & management
7
International journal of retail & distribution management
7
Sustainable Luxury : An International Perspective
7
The journal of product & brand management
7
Asia Pacific journal of marketing and logistics
6
International journal of business and globalisation : IJBG
5
Springer eBook Collection
5
International journal of advertising : the review of marketing communications
4
SpringerLink / Bücher
4
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
3
International journal of consumer studies
3
International journal of retail and distribution management
3
International marketing review
3
Journal of Islamic marketing
3
Palgrave Advances in Luxury
3
Springer eBook Collection / Business and Management
3
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
3
Transportation research / E : an international journal
3
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
2
Central European business review : CEBR
2
Corporate governance : international journal of business in society
2
European journal of marketing : EJM
2
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
2
Gadjah Mada international journal of business
2
Global marketing strategies for the promotion of luxury goods
2
Innovatives Markenmanagement
2
Journal of Islamic marketing : JIMA
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
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ECONIS (ZBW)
11
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1
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10
of
11
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date (oldest first)
1
The effect of luxury brands' sustainable
fashion
marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
Luxury product and brand purchasing behavior : a conceptual perspective.
Correia, Antónia
;
Kozak, Metin
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 327-331
Persistent link: https://www.econbiz.de/10014319614
Saved in:
3
The impact of socio-cultural structures on (un)veiling western luxury
fashion
brands : perceptions of Kuwaiti Muslim women
Al-Mutawa, Fajer Saleh
;
Almutawaa, Doha Saleh
;
AlJuma, …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 367-387
Persistent link: https://www.econbiz.de/10014321488
Saved in:
4
Temporary love : a love-hate transition among luxury
fashion
consumers in a mediation of brand jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
5
Haute couture-to-table? : a study of luxury
fashion
-brand restaurants/Cafés
Chen, Chihchien
;
Kim, Esther L.
;
Schuckert, Markus
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 312-325
Persistent link: https://www.econbiz.de/10014251321
Saved in:
6
Factors affecting sustainable luxury purchase behavior : a conceptual framework
Jain, Sheetal
- In:
Journal of international consumer marketing
31
(
2019
)
2
,
pp. 130-146
Persistent link: https://www.econbiz.de/10012200711
Saved in:
7
Intimacy of the Russian upper middle class with luxury
fashion
Peshkova, Anna
;
Urkmez, Taylan
;
Wagner, Ralf
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 152-173
Persistent link: https://www.econbiz.de/10011572123
Saved in:
8
Fashion
collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
9
A comparison of Chinese consumers' intentions to purchase luxury
fashion
brands for self-use and for gifts
Chen, Jia
;
Kim, Soyoung
- In:
Journal of international consumer marketing
25
(
2013
)
1
,
pp. 29-44
Persistent link: https://www.econbiz.de/10009737352
Saved in:
10
A cross-cultural analysis of consumers’ conspicuous consumption of branded
fashion
accessories
Souiden, Nizar
;
M’Saad, Bouthaina
;
Pons, Frank
- In:
Journal of international consumer marketing
23
(
2011
)
5
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009383487
Saved in:
1
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