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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of marketing"
~subject:"Beziehungsmarketing"
~subject:"Grounded Theory"
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Search: subject_exact:"Marke-Kunden-Beziehung"
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Beziehungsmarketing
Grounded Theory
Brand loyalty
5
Brand management
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Markentreue
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Relationship marketing
5
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of marketing
Journal of retailing and consumer services
26
The journal of product & brand management
25
Journal of business research : JBR
20
The journal of brand management : an international journal
18
Asia Pacific journal of marketing and logistics
12
International journal of hospitality management
11
International journal of internet marketing and advertising : IJIMA
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Customer engagement : contemporary issues and challenges
7
Journal of promotion management : innovations in planning and applied research
7
Cogent business & management
6
Journal of strategic marketing
6
The IUP journal of brand management : IJBRM
6
Global business review
5
International journal of contemporary hospitality management
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing management : MM
5
Australasian marketing journal
4
European journal of marketing : EJM
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
Pakistan journal of commerce and social sciences
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of the Academy of Marketing Science
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Management decision : MD
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ECONIS (ZBW)
5
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1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
3
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
4
The influence of the philosophy of science on brand loyalty
Song, Sujin
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 167-181
Persistent link: https://www.econbiz.de/10011302915
Saved in:
5
Brand love
Batra, Rajeev
;
Ahuvia, Aaron
;
Bagozzi, Richard P.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009737494
Saved in:
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