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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing management
Consumer behaviour
636
Konsumentenverhalten
636
Advertising effects
168
Werbewirkung
168
Brand management
154
Markenführung
154
Internet marketing
149
Online-Marketing
149
Social Web
133
Social web
133
Brand image
125
Markenimage
125
Advertising
116
Werbung
114
Beziehungsmarketing
96
Relationship marketing
96
Viral marketing
71
Virales Marketing
71
Online retailing
66
Online-Handel
66
Brand
60
Markenartikel
60
Marketingmanagement
58
Emotion
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Customer satisfaction
45
Kundenzufriedenheit
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E-commerce
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Electronic Commerce
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Einzelhandel
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Personality psychology
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Persönlichkeitspsychologie
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Retail trade
33
Confidence
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Vertrauen
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Dienstleistungsqualität
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Service quality
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USA
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United States
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Aufsatz in Zeitschrift
Article in journal
58
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Ko, Eunju
3
Banerjee, Syagnik
2
Kim, Kyung Hoon
2
Lepkowska-White, Elzbieta
2
Agrawal, Shiv Ratan
1
Agrawal, Shivani
1
Alevizou, Panayiota
1
Andersen, Sophie Esmann
1
Baghi, Ilaria
1
Bailey, Ainsworth Anthony
1
Bajpai, Naval
1
Barchiesi, Maria Assunta
1
Barger, Victor A.
1
Biraghi, Silvia
1
Block, Martin P.
1
Callison, Coy
1
Castellan, Silvia
1
Ceylan, Aylin
1
Choi, Yung Kyun
1
Coleman, Linda Jane
1
Correia, Antónia
1
Costa, Roberta
1
Cote, Lauren E.
1
Dahlén, Micael
1
Das, Enny
1
Davidson, Alexander
1
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1
Deng, Qian
1
Dodd, Sara L. Sullivan
1
Dogra, Pallavi
1
Engelland, Brian T.
1
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1
Evans, Joel R.
1
Gabrielli, Veronica
1
Gaeth, Gary J.
1
Gambetti, Rosella C.
1
Gilbreath, Bob
1
Golob, Urša
1
Graetz, Brian
1
Graffigna, Guendalina
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of marketing communications
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
69
Journal of retailing and consumer services
45
The journal of product & brand management
26
Journal of marketing
25
European journal of marketing : EJM
23
Journal of marketing management : MM
22
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
21
Journal of Islamic marketing : JIMA
19
Journal of retailing
19
Journal of the Academy of Marketing Science
19
Psychology & marketing
19
Journal of strategic marketing
18
The journal of consumer marketing
18
Business horizons
16
Industrial marketing management : the international journal for industrial and high-tech firms
16
International journal of advertising : the review of marketing communications
13
International journal of internet marketing and advertising : IJIMA
13
Marketing intelligence & planning
13
The journal of business & industrial marketing
13
Cogent business & management
12
International journal of retail & distribution management
12
International review on public and non-profit marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of marketing theory and practice
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of wine business research : IJWBR
10
Journal of promotion management : innovations in planning and applied research
10
Marketing : ZFP ; journal of research and management
10
The marketing review
10
Harvard-Business-Manager : das Wissen der Besten
9
Journal of Islamic marketing
9
Journal of food products marketing
9
Management research review
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
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ECONIS (ZBW)
58
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58
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1
Luxury product and brand purchasing behavior : a conceptual perspective.
Correia, Antónia
;
Kozak, Metin
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 327-331
Persistent link: https://www.econbiz.de/10014319614
Saved in:
2
The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi
;
Kaushal, Arun
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
Saved in:
3
Introduction to the special issue on marketing communications and sustainability
Sahadev, Sunil
;
Muralidharan, Sidharth
;
Singh, Pallavi
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 227-231
Persistent link: https://www.econbiz.de/10013371011
Saved in:
4
"Fly responsibly" : a case study on consumer perceptions of a green demarketing campaign
Hesse, Andreas
;
Rünz, Sofie
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 232-252
Persistent link: https://www.econbiz.de/10013371012
Saved in:
5
Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Khan Md. Raziuddin Taufique
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10013371015
Saved in:
6
Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco
;
Penagos-Londoño, Gabriel I.
; …
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
Saved in:
7
The customer journey : a proposal of indicators to evaluate integration and customer orientation
Palazón, Mariola
;
López, Manuela
;
Sicilia, María
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 528-559
Persistent link: https://www.econbiz.de/10013371046
Saved in:
8
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
9
Millennial and generation Z digital marketing communication and advertising effectiveness : a qualitative exploration
Munsch, Alison
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 10-29
Persistent link: https://www.econbiz.de/10012423197
Saved in:
10
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
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