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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of marketing communications"
~person:"Usman, Osly"
~person:"Wiedmann, Klaus-Peter"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Consumer Behaviour"
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Konsumentenverhalten
Consumer behaviour
3
Advertising
1
Brand management
1
Brand semiotics
1
Credibility
1
Ernährungsindustrie
1
Food
1
Food industry
1
Gesundheitsreform
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Glaubwürdigkeit
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Health care reform
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Information behaviour
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Informationsverhalten
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Lebensmittel
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Luxusgüter
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Markenführung
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New product development
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Perception
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Product design
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Product evaluation
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Product information
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Productivity
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Produktentwicklung
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Produktgestaltung
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Produktinformation
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Produktivität
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Schweden
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Semiotics
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Semiotik
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Sweden
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Wahrnehmung
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Werbung
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attitude
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brand identity
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credibility dimensions
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design
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food innovations
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Usman, Osly
Wiedmann, Klaus-Peter
Ko, Eunju
10
Kim, Kyung Hoon
7
Muehling, Darrel D.
6
Moschis, George P.
5
Um, Nam-Hyun
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Aiello, Gaetano
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Bae, Joonheui
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Islam, Tahir
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Kim, Soojin
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Kim, Soojung
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Mathur, Anil
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Schultz, Don E.
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Bailey, Ainsworth Anthony
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Bellman, Steven
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Chung, Christina
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Dodoo, Naa Amponsah
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Ghaffar, Abdul
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Hunt, James M.
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Wooyang
3
Koo, Dong-mo
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Lee, Joonghwa
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Mattila, Pekka
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Muralidharan, Sidharth
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Ng, Mark
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Park, Seong-yeon
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Pelsmacker, Patrick de
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Pentina, Iryna
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Phua, Joe
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Sung, Yoon Hi
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Varan, Duane
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Vescovi, Tiziano
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Zhang, Lixuan
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Ackerman, David
2
Al Shurideh, Muhammad
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Amos, Clinton
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Antheunis, Marjolijn L.
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of marketing communications
Schriftenreihe Marketing, Management
18
Journal of business research : JBR
6
Marketing : ZFP ; journal of research and management
4
The journal of brand management : an international journal
4
Psychology & marketing
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Luxury marketing : a challenge for theory and practice
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Schriftenreihe Marketing Management
2
The journal of product & brand management
2
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
EFFECT OF CUSTOMER TRUST, USE EASY AND INFORMATION QUALITY ON PURCHASE DECISIONS ON LAZADA E-COMMECE
1
International journal of consumer studies
1
International journal of retail & distribution management
1
Inventi impact: service sector
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of general management
1
Journal of marketing theory and practice
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
SpringerLink / Bücher
1
The Oxford handbook of luxury business
1
The journal of consumer marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Web 2.0 : neue Perspektiven für Marketing und Medien
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Zeitschrift für Energiewirtschaft : ZfE
1
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ECONIS (ZBW)
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1
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
2
Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
3
The legends of tomorrow : a semiotic approach towards a brand myth of luxury heritage
König, Jan C. L.
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
; …
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10011572149
Saved in:
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