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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Journal of retailing"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Service quality"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Experiment
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Service quality
Werbewirkung
Consumer behaviour
659
Konsumentenverhalten
659
Einzelhandel
147
Retail trade
147
Brand management
130
Markenführung
130
Beziehungsmarketing
112
Relationship marketing
112
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86
Advertising effects
85
Online retailing
65
Online-Handel
65
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64
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Chung, Hwiman
3
Grewal, Dhruv
3
Kim, Kyung Hoon
3
Ko, Eunju
3
Lee, Sang Yeal
3
Phau, Ian
3
Vescovi, Tiziano
3
Ahn, Euijin
2
Aiello, Gaetano
2
Arli, Denni
2
Bae, Joonheui
2
Baskin, Ernest
2
Cheah, Isaac
2
Checchinato, Francesca
2
Choi, Sunmee
2
Chung, Christina
2
Dardis, Frank E.
2
Dass, Mayukh
2
Disegna, Marta
2
Dodoo, Naa Amponsah
2
Donvito, Raffaele
2
Evanschitzky, Heiner
2
Gustafsson, Anders
2
Hsieh, Yi-ching
2
Jeon, Jung Ok
2
Kim, Eunice
2
Lee, Sangwon
2
Loureiro, Sandra Maria Correia
2
Mahr, Dominik
2
Mattila, Pekka
2
McColl-Kennedy, Janet R.
2
Muehling, Darrel D.
2
Muk, Alexander
2
Muralidharan, Sidharth
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Patterson, Paul G.
2
Roggeveen, Anne L.
2
Ruyter, Ko de
2
Schmierbach, Mike
2
Srivastava, R. K.
2
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of promotion management : JPM
Journal of retailing
Journal of business research : JBR
732
Journal of retailing and consumer services
573
International journal of hospitality management
294
The journal of product & brand management
278
The journal of brand management : an international journal
247
Psychology & marketing
231
Journal of marketing communications
187
International journal of advertising : the review of marketing communications
162
Asia Pacific journal of marketing and logistics
148
Journal of travel and tourism marketing
126
The journal of services marketing
126
European journal of marketing : EJM
124
Marketing intelligence & planning
114
Journal of hospitality marketing & management
113
Journal of international consumer marketing
111
Cogent business & management
108
International journal of advertising : the quarterly review of marketing communications
105
International journal of contemporary hospitality management
105
Journal of consumer research : JCR ; an interdisciplinary bimonthly
102
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
101
Journal of marketing research : JMR
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
Marketing letters : a journal of research in marketing
98
Journal of promotion management : innovations in planning and applied research
97
International journal of consumer studies
94
The journal of consumer marketing
92
Tourism management : research, policies, practice
87
Journal of fashion marketing and management
86
Journal of strategic marketing
86
Journal of marketing
85
International journal of internet marketing and advertising : IJIMA
84
The service industries journal
82
Journal of the Academy of Marketing Science
81
Services marketing quarterly
81
Journal of global marketing
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
78
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
75
International marketing review
74
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ECONIS (ZBW)
232
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
3
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
4
Utilizing gain and loss message framing for consumers : a Machiavellian perspective
Gala, Prachi
;
Blair, James
;
Lunde, Matthew
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
3
,
pp. 305-324
Persistent link: https://www.econbiz.de/10015048082
Saved in:
5
Breaking barriers : how race shapes service expectations across actors and contexts
Elmadağ Baş, Ayşe Banu
;
Okan, Mehmet
;
Yaoyuneyong, …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
3
,
pp. 349-365
Persistent link: https://www.econbiz.de/10015048084
Saved in:
6
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
7
Haute couture-to-table? : a study of luxury fashion-brand restaurants/Cafés
Chen, Chihchien
;
Kim, Esther L.
;
Schuckert, Markus
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 312-325
Persistent link: https://www.econbiz.de/10014251321
Saved in:
8
Perceptions on services in Ceará-Brazil luxury hotels registered on TripAdvisor
Perinotto, André Riani Costa
;
Camarço, Janaina …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 11-30
Persistent link: https://www.econbiz.de/10013541877
Saved in:
9
Tangible and intangible quality cues in service advertising : a construal level theory perspective
Utkarsh
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 90-106
Persistent link: https://www.econbiz.de/10013541952
Saved in:
10
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
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