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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Service quality"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Experiment
Luxury goods
Service quality
Werbewirkung
Consumer behaviour
782
Konsumentenverhalten
782
Einzelhandel
151
Retail trade
151
Brand management
133
Markenführung
133
Beziehungsmarketing
129
Relationship marketing
129
Markenimage
96
Brand
75
Markenartikel
73
Online retailing
66
Online-Handel
66
Advertising effects
63
Customer satisfaction
61
Kundenzufriedenheit
61
Emotion
58
Dienstleistungsqualität
48
Internet marketing
48
Online-Marketing
48
Preismanagement
48
Pricing strategy
48
Viral marketing
44
Virales Marketing
44
Theorie
43
Theory
43
Marketing management
41
Marketingmanagement
41
Social Web
39
Social web
39
Personality psychology
35
Persönlichkeitspsychologie
35
Sales promotion
35
Verkaufsförderung
35
Advertising
34
E-commerce
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Article
241
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Article in journal
Article
Aufsatz in Zeitschrift
Conference proceedings
Non-commercial literature
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English
241
Author
All
Grewal, Dhruv
3
Gunasti, Kunter
3
Kim, Kyung Hoon
3
Ko, Eunju
3
Vescovi, Tiziano
3
Ahuvia, Aaron
2
Aiello, Gaetano
2
Bae, Joonheui
2
Bagozzi, Richard P.
2
Baskin, Ernest
2
Batra, Rajeev
2
Biswas, Abhijit
2
Checchinato, Francesca
2
Choi, Sunmee
2
Dass, Mayukh
2
Disegna, Marta
2
Donvito, Raffaele
2
Evanschitzky, Heiner
2
Guha, Abhijit
2
Guido, Gianluigi
2
Gustafsson, Anders
2
Jeon, Jung Ok
2
Kim, Jungkeun
2
Kouril, Michal
2
Lee, Ju-Yeon
2
Liu, Maggie Wenjing
2
Mahr, Dominik
2
Mantonakis, Antonia
2
Mattila, Pekka
2
McColl-Kennedy, Janet R.
2
Newman, Kevin P.
2
Oppewal, Harmen
2
Patterson, Paul G.
2
Pino, Giovanni
2
Pizzi, Gabriele
2
Pogacar, Ruth
2
Roggeveen, Anne L.
2
Rong, Chen
2
Rossiter, John R.
2
Russell, Cristel
2
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Marketing letters : a journal of research in marketing
Journal of business research : JBR
697
Journal of retailing and consumer services
573
International journal of hospitality management
294
The journal of product & brand management
279
The journal of brand management : an international journal
241
Psychology & marketing
230
Journal of marketing communications
182
Asia Pacific journal of marketing and logistics
148
International journal of advertising : the review of marketing communications
147
The journal of services marketing
126
Journal of travel and tourism marketing
125
European journal of marketing : EJM
124
Journal of hospitality marketing & management
113
Journal of international consumer marketing
109
International journal of advertising : the quarterly review of marketing communications
105
International journal of contemporary hospitality management
105
Cogent business & management
103
Journal of consumer research : JCR ; an interdisciplinary bimonthly
102
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
101
Journal of marketing research : JMR
100
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
Marketing intelligence & planning
98
Journal of promotion management : innovations in planning and applied research
94
International journal of consumer studies
93
The journal of consumer marketing
92
Journal of promotion management : JPM
87
Journal of fashion marketing and management
86
International journal of internet marketing and advertising : IJIMA
84
Tourism management : research, policies, practice
84
Journal of marketing
83
Services marketing quarterly
80
The service industries journal
80
Journal of global marketing
76
Journal of the Academy of Marketing Science
75
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
75
International marketing review
72
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
71
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ECONIS (ZBW)
241
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1
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241
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1
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
2
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
Saved in:
3
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
4
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
5
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
6
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
7
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
8
The oversensitivity in gift-giving phenomenon
Givi, Julian
;
Mu, Yumei
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 619-631
Persistent link: https://www.econbiz.de/10014458437
Saved in:
9
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
10
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
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